Paid Social Video Editor (Freelance)

Frida; Miami (FL); Remote; USD 34,000 - 83,000; Full time

Job summary

Frida is seeking a freelance Paid Social - Performance Video Editor to join our team. You will edit performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, voiceovers, and creative briefs.

You should have experience with direct-response or e-commerce ads, and a strong instinct for hooks, pacing, retention, and platform-native formatting. This is a fully remote, ongoing freelance role with flexible hourly or project-based structure.

Qualifications

• Experience editing direct-response or e-commerce ads.
• Ability to create performance-focused social video ads.
• Strong editing judgment to identify strongest moments from raw footage.

Responsibilities

• Edit short-form paid social ads for Meta and TikTok.
• Create UGC-style and product-demo ads that convert.
• Turn raw footage and scripts into ready-to-test ads.
• Develop variations for ongoing testing.
• Test hooks, pacing, captions, visuals, and CTAs.
• Use b-roll, on-screen text, motion graphics, sound, and pattern interrupts to improve retention.
• Adapt creative based on performance feedback and learnings.
• Create platform-native ads that feel organic but convert.

Skills

Direct-response editing

E-commerce/ DTC

Creative testing

Performance marketing

Tools

Premiere Pro

After Effects

CapCut

DaVinci Resolve

AI editing tools

Job description

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Paid Social - Performance Video Editor (Freelance) to join our team, we're looking for a freelance video editor who understands that a strong ad needs to do more than look polished. It needs to stop the scroll, hold attention, communicate the idea quickly, and drive action. You'll primarily be editing performance-focused video ads for Meta and TikTok using raw footage, UGC, product footage, scripts, voiceovers, and creative references we provide. We're looking for someone with strong creative judgment who can take those inputs, identify the strongest moments, and turn them into ready-to-test ads without needing every edit mapped out frame by frame. You should understand performance creative and DTC advertising, not just video editing. The Paid Social - Performance Video Editor (Freelance) will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities to include

• Edit short-form paid social ads for Meta and TikTok
• Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
• Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
• Develop creative variations of winning ads for continued testing
• Test different hooks, openings, pacing, captions, visuals, structures, and CTAs
• Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
• Adapt creative based on performance feedback and learnings
• Create platform-native ads that feel organic while still being built to convert
• Support additional projects and responsibilities as business needs and priorities evolve

What You Will Need

You should have experience editing direct-response or e-commerce ads and understand what makes paid social creative perform.

That means having a strong instinct for:

• Hooks and the first 1-3 seconds of an ad
• Fast, intentional pacing
• Retention, hold rate, and watch time
• Visual pattern interrupts
• On-screen text, captions, graphics, and b-roll
• Making footage feel native to Meta and TikTok
• Clearly communicating product benefits
• Building credibility, desire, and social proof
• Editing toward conversion, not just aesthetics
• Creative testing and iteration
• Knowing when to simplify, cut, reorder, or restructure footage to make the ad stronger

Ideal Experience

• Meta/Facebook and TikTok ad creative
• Paid social and performance creative
• E-commerce or DTC brands
• UGC and short-form social video ads
• Direct-response advertising
• Creative testing and iteration
• Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar
• Experience using AI tools as part of your editing workflow is a plus

Who You Will Work With

Frida is an organization that values collaboration and community. As the Paid Social - Performance Video Editor (Freelance), you will work closely with our paid social and creative teams.

Our Ways of Working

The role is fully remote, with some overlap required during ET business hours, approximately 9am to 6pm ET.

This is freelance, ongoing work and can be structured hourly or per project depending on fit. We’re looking for someone we can build a long-term relationship with and consistently send footage, concepts, and creative briefs to as new ads need to be produced, tested, and iterated.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy