Paid Social Trading Lead | Strategy & Optimization

Procter & Gamble; Cincinnati (OH); Hybrid; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble in Cincinnati is seeking a Social Media Trading Manager to lead paid social campaigns, optimize audience and bidding strategies, and deliver measurable results for the US in-house media team. The role requires collaboration across brands and agencies, with hands-on campaign execution and ongoing performance optimization.

The position focuses on building and refining social strategies, reporting on campaign outcomes, and driving cross-team improvements in a dynamic, hybrid work

Qualifications

• 3–5 years of hands-on paid social media buying experience.
• Deep expertise in paid social platforms and algorithms to drive brand/ecommerce goals.
• Paid Social Platform Certifications (Meta Blueprint, TikTok) preferred.
• Experience with online-to-offline measurement and CPG marketing a plus.
• Strong analytics and data-driven decision-making.

Responsibilities

• Create paid social tactical plans including audience creation, campaign setup, execution, tagging/trafficking assets and reporting.
• Monitor pacing, budget delivery and campaign performance against brand KPIs and objectives.
• Develop and communicate ongoing optimization recommendations to cross-team stakeholders.
• Measure business impact of paid social campaigns using quantitative and qualitative metrics.
• Present campaign recaps and insights to strategic planners and brand teams.
• Collaborate with category media team and agencies to ensure media buys are input properly and QA campaigns.
• Train team members in paid social strategy, management and analytics.

Skills

Paid social strategy

Campaign optimization

Analytics

Communication

Multi-tasking

MS Office

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

Google Analytics

Tagging platforms

Job description

Procter & Gamble in Cincinnati is seeking a Social Media Trading Manager to lead paid social campaigns, optimize audience and bidding strategies, and deliver measurable results for the US in-house media team. The role requires collaboration across brands and agencies, with hands-on campaign execution and ongoing performance optimization.

The position focuses on building and refining social strategies, reporting on campaign outcomes, and driving cross-team improvements in a dynamic, hybrid work