Paid Social Campaign Manager

Procter & Gamble; Cincinnati (OH); On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble in Cincinnati is seeking a Social Media Campaign Manager to oversee tactical plan creation, audience targeting, and end-to-end execution across social channels. You will monitor pacing, optimize campaigns, and present insights to brand teams, collaborating with Digital Media and Marketing Technology partners to enable premium media programs.

The ideal candidate will be data-driven, with 1+ years of paid social experience, strong analytical skills, and proficiency in analytics

Qualifications

• 1+ years of experience executing holistic paid digital media campaigns in social media platforms.
• Experience leveraging data to provide ongoing actionable insights into campaign performance.

Responsibilities

• Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels.
• Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics.
• Present campaign recaps and insights to strategic planners and brand teams.
• Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical social media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented.
• Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
• Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
• Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms
• Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization
• Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

Skills

Paid social expertise

Data-driven analysis

Campaign optimization

Team collaboration

Communication skills

Attention to detail

Tools

Google Analytics

Microsoft Office

Facebook Blueprint

Job description

Procter & Gamble in Cincinnati is seeking a Social Media Campaign Manager to oversee tactical plan creation, audience targeting, and end-to-end execution across social channels. You will monitor pacing, optimize campaigns, and present insights to brand teams, collaborating with Digital Media and Marketing Technology partners to enable premium media programs.

The ideal candidate will be data-driven, with 1+ years of paid social experience, strong analytical skills, and proficiency in analytics