Paid Social Team Lead

Entravision Digital - Global Advertising powered by Technology; Burbank (CA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Entravision Communications Corporation in Burbank, California is seeking a Paid Social Team Lead to manage a small team and oversee trafficking and optimization of paid social campaigns for local clients.

The role requires deep experience in Facebook, Instagram, and TikTok advertising, strong analytical skills, and a proactive, entrepreneurial mindset to meet client goals through strategic execution and reporting. Hybrid position offering collaboration across teams and ongoing platform updates.

Qualifications

• 3-4 years of relevant media experience with online media knowledge (paid social, ad-serving, programmatic).
• Strong attention to detail and follow-through.
• Experience creating offline media or real-time marketing campaigns is a plus.
• Experience optimizing or reporting on Facebook, Instagram, and TikTok ads.

Responsibilities

• Perform daily management of paid social campaigns including launches, budgets, bids, analytics, reporting, and optimizations.
• Identify actions to achieve client marketing goals through paid social opportunities.
• Report findings and optimize campaigns based on performance results.
• Guide creative based on performance and collaborate with clients.
• Monitor and proactively optimize campaigns for multiple clients.
• Coach and develop teammates to improve paid social management skills.
• Stay updated with Facebook and TikTok feature releases and best practices.

Skills

Paid social experience

Team leadership

Campaign optimization

Analytics

Tools

Facebook Business Manager

TikTok Ads Manager

Instagram Ads

Job description

Position: Paid Social Team Lead

Annual Salary: 90.000 – 115.000

Location: Burbank, California

Hybrid position

Description: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead, Facebook and TikTok Ads to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s paid social ad campaigns.

Our ideal candidate has a passion for and past experience in paid social media. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.

Responsibilities

• Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
• Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
• Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize on-going campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers
• Coach your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them
• Keep up with the latest innovations in paid social media tactics and feature releases in Fb Business Manager and TikTok Business Manager
• Ensure all deliverables meet our service level agreements

Qualifications

• 3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration
• Exhibit strong attention to detail and comprehensive follow through
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Proven experience creating and implementing offline media, social media / real-time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok
• Work efficiently, are dependable and have an entrepreneurial spirit
• Team player who helps contribute wherever needed
• Ability to thrive in fast paced, dynamic environment
• Facebook Blueprint Media Buying Professional Certification required by month 3 of employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply.