Paid Social Team Lead

Entravision; Burbank (CA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Entravision is seeking a Paid Social Team Lead in Burbank to guide a small team responsible for trafficking and managing local client paid social campaigns across Facebook and TikTok.

The ideal candidate brings hands-on paid social experience, strong attention to detail, and an entrepreneurial mindset to drive client goals through strategic execution and analysis.

Qualifications

• 3-4 years of media experience with online media including paid social and ad-serving systems.
• Strong attention to detail and comprehensive follow-through.
• Analytical with data interpretation capabilities.
• Experience creating and managing Facebook/Instagram/TikTok paid campaigns.
• Facebook Blueprint Media Buying Certification required by month 3 of employment.

Responsibilities

• Perform daily management of paid social campaigns including launches, budget, bid management, analytics, reporting and optimizations.
• Identify and execute actions to meet client marketing goals through paid social.
• Report on client campaigns and optimize based on performance.
• Guide creative based on performance when required.
• Monitor and proactively optimize ongoing campaigns for multiple clients.
• Assign work to traffickers or junior campaign managers.
• Coach team to develop paid social campaign management skills.
• Keep up with new paid social tactics and platform updates.
• Ensure all deliverables meet SLAs.

Skills

Paid social media

Analytical thinking

Team leadership

Facebook advertising

Instagram advertising

TikTok advertising

Tools

Facebook Business Manager

TikTok Business Manager

Ad platforms & analytics

Job description

Position: Paid Social Team Lead

Annual Salary: 90.000 – 115.000

Location: Burbank, California

Hybrid position

Description:

Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead, Facebook and TikTok Ads to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s paid social ad campaigns.

Our ideal candidate has a passion for and past experience in paid social media. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.

Responsibilities

• Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
• Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize on-going campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest innovations in paid social media tactics and feature releases in Fb Business Manager and TikTok Business Manager
• Ensure all deliverables meet our service level agreements

Qualifications

• 3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration.
• Exhibit strong attention to detail and comprehensive follow through
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Proven experience creating and implementing offline media, social media / real-time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok.
• Work efficiently, are dependable and have an entrepreneurial spirit.
• Team player who helps contribute wherever needed
• Ability to thrive in fast paced, dynamic environment
• Facebook Blueprint Media Buying Professional Certification required by month 3 of employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.