Paid Social Strategist

Blue Wheel

United States

Remote

USD 70.000 - 80.000

Teilzeit

14 Tage+

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Benefits dieser Stelle

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Zusammenfassung

A leading digital marketing agency in the United States is looking for a Paid Social Strategist. In this part-time, freelance role, you will develop and optimize paid social campaigns across platforms, collaborate with stakeholders, and leverage data to drive results. The ideal candidate has 2+ years of experience in managing paid social media campaigns, particularly for eCommerce clients. Benefits include medical insurance and 401(k).

Qualifikationen

2+ years managing paid social media campaigns, especially for eCommerce.
1+ year in a digital agency or fast-paced client services environment preferred.
Detail-oriented and able to prioritize tasks effectively.

Aufgaben

Serve as the Paid Social SME on client accounts, leading execution.
Collaborate with stakeholders to align Paid Social with marketing goals.
Analyze performance data to prepare insights.

Kenntnisse

Paid social media campaigns

Meta Ads Manager

Data analysis

Audience targeting

Creative strategy

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Workspace (G-Suite)

Microsoft Office tools

Jobbeschreibung

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Base pay range

$70,000.00/yr - $80,000.00/yr

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People Person - People Operations - Talent Acquisition

Position Overview

As a Paid Social Strategist , you'll bring hands-on experience and strategic thinking to the development, execution, and optimization of paid social media campaigns. You will collaborate closely with internal account stakeholders to deliver strong performance outcomes for our clients across various paid social platforms.

You will be the subject matter expert for all things Paid Social on your assigned accounts, owning end-to-end strategy, and performance analysis. This is a part-time, freelance role ideal for a self-motivated digital marketer who thrives in a dynamic, collaborative environment.

Key Responsibilities

Serve as the Paid Social subject matter expert (SME) on client accounts, leading all strategic and tactical execution

Collaborate with internal stakeholders to align Paid Social efforts with broader marketing and business goals

Oversee account budgeting, pacing, and performance metrics to ensure campaigns are on track and optimized toward client KPIs

Leverage learnings and historical data to inform strategy, audience targeting, creative direction, and platform diversification

Monitor and manage campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, and Snapchat

Work with the Paid Social Manager to ensure smooth implementation of campaigns, from ad set creation to launch and optimization

Regularly analyze performance data and prepare reporting insights

Stay informed of the latest platform updates, trends, and best practices to keep strategies ahead of the curve

Qualifications & Experience

2+ years of experience managing paid social media campaigns, ideally with a focus on eCommerce clients

1+ year of experience in a digital agency or fast-paced client services environment preferred

Hands-on expertise in Meta Ads Manager, with the ability to build campaigns, audiences, ad sets, and creatives from scratch

Platform experience with TikTok, Snapchat, and Pinterest

Bachelor's degree in Marketing, Communications, Business, or a related field

Strong proficiency in Google Workspace (G-Suite) or Microsoft Office tools

Detail-oriented, data-driven, and self-directed

Able to thrive independently and prioritize tasks effectively in a deadline-driven environment

Passionate about creative strategy and testing new platforms, ad formats, and campaign structures

What We're Looking For

A strategic thinker with a creative eye and analytical mindset

Someone who thrives in a fast-moving environment and loves solving problems with data

A clear communicator who can simplify complexity and confidently lead client conversations

A freelancer who values collaboration and is always looking for the next opportunity to improve performance

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Advertising and Marketing
Industries
Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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