Paid Social Strategist

BLR Holdings, Inc.; Framingham (MA); On-site; USD 114,616,000 - 128,943,000; Full time

Job summary

BLR Holdings, Inc. seeks a Paid Social Strategist to support the Digital Marketing Manager by strategizing, executing, and optimizing paid social campaigns on an in-house team.

Duration is 3 months, with responsibilities spanning setup, launch, reporting, and insights across platforms. The ideal candidate has 3–4 years of hands-on paid social experience, strong Meta Ads Manager knowledge, and familiarity with Adobe Analytics.

Qualifications

• 3–4 years hands-on paid social media experience.
• Expertise with Meta Ads Manager required; Pinterest/TikTok a plus.
• Familiarity with digital analytics platforms such as Adobe Analytics.

Responsibilities

• Manage day-to-day activation and execution of paid social campaigns from setup through launch and reporting.
• Lead reporting, monitor performance, and provide actionable insights.
• Support social strategy and cross-functional collaboration with planning, brand, and creative teams.
• Collaborate with in-house teams on cross-channel strategy and optimization.
• Lead and document campaign processes and partner communications.

Skills

Paid social planning

Campaign execution

Data analysis

Stakeholder communication

Agile process

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Adobe Analytics

Excel

Pinterest

TikTok

Job description

Location: Framingham, MassachusettsJob Type: ContractCompensation Range: $40 - 45 per hourOur Fortune client in the retail space is looking for a Paid Social Strategist to support the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on their In-House media buying team.Duration is 3 months.Responsibilities:Build Digital Marketing ExpertiseDemonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.Participate in cross-functional digital marketing knowledge sharing and education.Drive Results (Plan, Execute, Measure)Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.Support Paid Social Manager with media planning and strategyLead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.Cross-Functional CollaborationCollaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.Work closely with and train Digital Marketing Specialist on campaign execution and platform management.Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.Cultivate and strengthen strategic partnerships with platform partners and external vendors.Qualifications:3-4 years of hands-on paid social media planning and buying experience.Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus.Retail and/or performance marketing experience is a plus.General understanding of digital analytics platforms (e.g., Adobe Analytics).Team player who is collaborative while being an effective communicator.Ability to interpret and analyze data and present it to a variety of stakeholders.Results driven, detail-oriented, and self-motivated.Excellent project management skills.Agile worker in fast-paced environment.Experience with Microsoft Office suite is required, particularly Excel.Related experience with a media agency, vendor or client-side media/marketing.Additional experience with executing and measuring various forms of digital media is a plus.Bachelor's Degree in Marketing, Advertising, Communications or related field.JOBID: JN -092026-147080#LI-CELLA#LI-MM9Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.