Paid Social Specialist (Meta Ads Manager Focus)

Careerwebsite; Austin, Northern (TX, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work schedule

Health insurance

401(k) retirement plan

Paid parental leave

Paid Time Off

Floating Holiday & Volunteer Time Off

Team events

Product discounts

Job summary

BuildASign, a Texas-based company, is seeking a Paid Social Specialist to plan, optimize, and report on paid social campaigns, primarily in Meta Ads Manager.

This role requires 2+ years of hands-on Meta Ads Manager experience, with responsibilities spanning campaign setup, optimization, testing, influencer marketing, organic posts, and collaboration with the marketing team to drive revenue growth. Hybrid schedule with health benefits and 401(k).

Qualifications

• 2+ years hands-on planning and buying on Meta Ads Manager.
• Experience analyzing campaigns to extract insights.
• Proficient in Excel with pivot tables and lookups.
• Strong understanding of ROAS, CAC, CPA metrics.

Responsibilities

• Manage day-to-day execution of paid social campaigns in Meta Ads Manager.
• Launch campaigns, apply optimizations, and monitor performance.
• Support testing initiatives including creative testing and incrementality testing.
• Coordinate and manage organic social media posts.
• Lead development and execution of influencer marketing campaigns.
• Stay updated on platform updates and trends.
• Collaborate with Marketing to drive revenue growth.
• Execute on projects to grow social revenue and strategy.

Skills

Paid social planning

Campaign optimization

Analytics

Communication

Time management

Education

College degree in marketing

Tools

Meta Ads Manager

Google Analytics

Excel

Job description

Company Overview:

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We continuously innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 700 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com.

We’re committed to building a team where talented people can do meaningful work, continue developing their skills, and contribute new ideas. As BuildASign continues to grow, we’re looking for people with different experiences and perspectives who can help us make our products and customer experience even better.

Position Overview:

We’re looking for a Paid Social Specialist to plan, optimize, and report on paid social campaigns primarily in Meta Ads Manager, but may extend to other paid platforms. This role is ideal for someone who has 2+ years of experience working directly inside Meta Ads Manager.

Key Responsibilities:

• Manage the day-to-day execution of paid social campaigns, primarily in Meta Ads Manager (Facebook and Instagram)
• Launch paid social campaigns, implement optimizations, and monitor campaign performance
• Support testing initiatives i.e. creative testing and incrementality testing, etc.
• Coordinate and manage organic social media posts
• Lead development and execution of influencer marketing campaigns
• Stay informed on social media platform updates and trends
• Cross collaborate with marketing team to drive revenue growth
• Execute on key projects that will grow social revenue and strategy

To be Successful:

• Effective communication skills, both written and verbal
• Take initiative, follow through, and eager to learn, grow, contribute, and test across the paid social space
• Time-management, multitasking, and organizational skills
• Analytical with an ability to quickly learn new technology platforms
• Partner with team members across Marketing and other key stakeholders to identify opportunities, share insights, and improve processes
• Curiosity and commitment to continued learning and ability to implement new strategies

Qualifications:

• 2+ years of hands-on planning and buying experience managing social media campaigns within Meta Ads Manager (primary platform)
• Experience analyzing campaign performance and identifying actionable insights
• Highly proficient in Microsoft Excel, including pivot tables and lookup functions
• Strong understanding of online metrics (ROAS, CAC, CPA) and analytic tools such as Google Analytics
• Strong attention to detail and communication skills
• Ability to analyze data and identify performance insights

Nice to Have:

• College degree in marketing, advertising, data analytics, business or related field
• Ecommerce marketing experience
• Experience with creative or incrementality testing
• Familiarity with TikTok Ads, LinkedIn Ads, or Sprout

Benefits & Perks:

• Hybrid work schedule / Remote work depending on location
• Comprehensive health insurance plans
• 401(k) retirement savings plan with company match
• Paid parental leave
• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off
• Frequent team building and company events
• Discounts on products produced by BuildASign