Paid Social Specialist (Meta Ads Manager Focus)

BuildASign; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid/Remote flexibility

Health insurance

401(k) with company match

Paid parental leave

PTO and holidays

Team events

Employee discounts

Job summary

BuildASign is seeking a Paid Social Specialist to plan, optimize, and report on paid social campaigns, primarily in Meta Ads Manager. This role suits someone with 2+ years of hands-on Meta experience and a knack for testing, analytics, and cross-functional collaboration across Marketing.

You will manage campaigns, optimize performance, support testing, and help scale social revenue, with a hybrid/remote work setup depending on location in the United States.

Qualifications

• 2+ years of hands-on planning and buying experience managing social campaigns within Meta Ads Manager.
• Experience analyzing campaign performance and deriving actionable insights.
• Strong Excel skills including pivot tables and LOOKUP.
• Familiarity with ROAS, CAC, CPA metrics and GA reporting.

Responsibilities

• Manage day-to-day execution of paid social campaigns, mainly in Meta Ads Manager.
• Launch campaigns, implement optimizations, monitor performance.
• Support testing initiatives such as creative and incrementality testing.
• Coordinate and manage organic social media posts.
• Lead development and execution of influencer marketing campaigns.
• Stay updated on platform changes and trends.
• Collaborate with Marketing to drive revenue growth.
• Execute projects that grow social revenue and strategy.

Skills

Paid social strategy

Campaign optimization

Analytical mindset

Cross-team collaboration

Effective communication

Education

Bachelor's degree in marketing or related field

Tools

Meta Ads Manager

Google Analytics

Excel

Job description

Company Overview:

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We continuously innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 700 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com.We’re committed to building a team where talented people can do meaningful work, continue developing their skills, and contribute new ideas. As BuildASign continues to grow, we’re looking for people with different experiences and perspectives who can help us make our products and customer experience even better.

Position Overview:

We’re looking for a Paid Social Specialist to plan, optimize, and report on paid social campaigns primarily in Meta Ads Manager, but may extend to other paid platforms. This role is ideal for someone who has 2+ years of experience working directly inside Meta Ads Manager.

Key Responsibilities:

• Manage the day-to-day execution of paid social campaigns, primarily in Meta Ads Manager (Facebook and Instagram)


• Launch paid social campaigns, implement optimizations, and monitor campaign performance


• Support testing initiatives i.e. creative testing and incrementality testing, etc.


• Coordinate and manage organic social media posts


• Lead development and execution of influencer marketing campaigns


• Stay informed on social media platform updates and trends


• Cross collaborate with marketing team to drive revenue growth


• Execute on key projects that will grow social revenue and strategy

To be Successful:

• Effective communication skills, both written and verbal


• Take initiative, follow through, and eager to learn, grow, contribute, and test across the paid social space


• Time-management, multitasking, and organizational skills


• Analytical with an ability to quickly learn new technology platforms


• Partner with team members across Marketing and other key stakeholders to identify opportunities, share insights, and improve processes


• Curiosity and commitment to continued learning and ability to implement new strategies

Qualifications:

• 2+ years of hands-on planning and buying experience managing social media campaigns within Meta Ads Manager(primary platform)


• Experience analyzing campaign performance and identifying actionable insights


• Highly proficient in Microsoft Excel, including pivot tables and lookup functions


• Strong understanding of online metrics (ROAS, CAC, CPA) and analytic tools such as Google Analytics


• Strong attention to detail and communication skills


• Ability to analyze data and identify performance insights

Nice to Have:

• College degree in marketing, advertising, data analytics, business or related field


• Ecommerce marketing experience


• Experience with creative or incrementality testing


• Familiarity with TikTok Ads, LinkedIn Ads, or Sprout


• Experience with Google Analytics

Benefits & Perks:

• Hybrid work schedule / Remote work depending on location


• Comprehensive health insurance plans


• 401(k) retirement savings plan with company match


• Paid parental leave


• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off


• Frequent team building and company events


• Discounts on products produced by BuildASign