Paid Social Specialist

Overstock.Com; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k (6% match)

Flexible Schedules

Onsite Health Clinic

Tuition Reimbursement

Onsite Fitness Center

Employee Resource Groups

Job summary

Overstock.Com is seeking a results-driven Paid Social Specialist to build, launch, and optimize campaigns across Meta, TikTok, and other platforms. You will own audience targeting, budgets, creative trafficking, and account structure to drive growth, with daily/weekly optimization and cross-functional collaboration.

This role supports omnichannel brands, requiring 2–3+ years of experience, strong data-driven decision making, and teamwork with creative and analytics.

Qualifications

• 2–3+ years managing paid social campaigns (Meta and TikTok).
• Experience with omnichannel consumer brands and data-driven optimizations.
• Bachelor's degree in marketing or related field.

Responsibilities

• Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms.
• Own audience targeting, budget allocation, creative trafficking, and account structure.
• Monitor performance daily/weekly and optimize in real time.
• Run structured tests across creatives, audiences, placements, and bidding strategies.
• Analyze CTR, CVR, CAC trends and provide actionable insights.
• Collaborate with Creative and analytics teams to improve messaging and results.
• Maintain tracking accuracy: pixel, CAPI, events, and catalog hygiene.

Skills

Meta

TikTok

Paid social campaigns

Audience targeting

Budget optimization

Creative testing

Performance analytics

Collaboration

Education

Bachelor's degree in marketing or related field

Tools

Pixel tracking

CAPI integrations

Job description

We Go Beyond: At Bed Bath & Beyond, we believe that everyone should "Be You!". Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person's individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You'll Do

• Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms (Reddit, Pinterest, Snapchat, etc.)
• Own audience targeting, budget allocation, creative trafficking, and account structure to drive efficient growth
• Monitor performance daily and weekly, making optimizations in real time
• Run structured tests across creative variations, audiences, placements, and bidding strategies
• Analyze CTR, CVR, and CAC trends to identify optimization opportunities at both the channel and regional level
• Partner with Creative, providing data-backed feedback on messaging, formats, and content iterations
• Maintain accurate tracking: pixel implementation, CAPI integrations, event configuration, and product catalog hygiene
• Keep account structure clean and campaign documentation up to date
• Manage audience uploads, exclusions, and segmentation
• Track and report on CAC, CVR, engagement, and spend pacing
• Turn performance data into clear, actionable insights for media and regional stakeholders - weekly, monthly, and quarterly
• Work with analytics and channel leads to connect platform results to business outcomes using advanced measurement (Brand Lift Studies, MMM, Incrementality)
• Partner with the paid social lead, paid media generalists, and regional marketing stakeholders on cohesive cross-channel strategy
• Collaborate with agency partners to maintain high execution quality and optimization rigor

What You Bring

• 2-3+ years managing paid social campaigns hands-on (Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus)
• Solid grasp of campaign structure, audience targeting, creative testing, and optimization
• Experience running performance-driven paid social for omnichannel consumer brands
• Comfort turning data into optimization decisions
• Detail-oriented, organized, and used to working in-platform daily
• Strong collaborator who thrives in a fast-paced environment
• Education: Bachelor's degree in marketing or related field required.

Physical Requirements Must be able to sit and/or stand for long periods of time.

Physical Requirements: This position requires you sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Who We Are

We're a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women's Network, Women In Tech)
• And More…
• *Benefits vary based on position, tenure, location, and employee election

Equal Employment Opportunity: It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

Back to Bed Bath & Beyond Careers Bed Bath & Beyond is committed to an inclusive, outcome-driven, and empowering work environment. Join a team that encourages you to be authentically you. Bed, Bath & Beyond is a tech-driven online retailer located near Salt Lake City in the shadow of the Wasatch Mountains. Though we began in 1999 as Overstock, our brand has evolved from a liquidation startup to a billion-dollar online home retailer. In 2023 Overstock acquired the Bed Bath & Beyond branding and we've been helping customers from both companies create their dream homes ever since. In 2025 the company acquired the buybuyBaby branding bringing the two iconic brands back together.