Paid Social Media Manager

Limelight Health; United States; On-site; USD 85,000 - 100,000; Full time

Job summary

Policygenius, a Zinnia brand, is seeking a creative Social Media Manager to own organic, paid, and influencer programs across major platforms in the United States. You will craft the social voice, develop a roadmap, launch campaigns, manage influencer relationships, and analyze performance to drive engagement and customer acquisition.

You’ll collaborate with creative agencies, content, legal, analytics, and sales to ensure compliant messaging and measurable impact, delivering value for our brand

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

Responsibilities

• Own the company's social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
• Collaborate with external agencies, content, legal, and analytics teams.
• Create engaging written, visual, and video content.
• Manage influencer relationships and campaigns.
• Measure KPIs and develop leadership reports.

Skills

Social media marketing

Paid social

Influencer marketing

Copywriting

Analytics

Project management

Education

Bachelor's degree or equivalent experience

Job description

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value - and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

Policygenius, Zinnia brand, transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers.

WHO YOU ARE:

We’re looking for a creative, data-driven Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.

This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.

As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

WHAT YOU’LL DO:

Paid Social Media Advertising

• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.

Influencer Marketing

• Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.

Analytics & Reporting

• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.

Social Media Strategy & Ownership

• Own the company's social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
• Serve as the internal subject matter expert on social media trends and best practices.
• Continuously evaluate new channels, content formats, and technologies.

Organic Social Media

• Own the content calendar across major social platforms.
• Create engaging written, visual, and video content.
• Collaborate with internal stakeholders on campaigns and launches.
• Manage community engagement and brand conversations.

Cross-Functional Collaboration

• Partner with external creative agencies, content, legal, and analytics teams.
• Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

WHAT YOU’LL NEED:

• Bachelor's degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social media advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

BONUS POINTS:

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

WHAT'S IN IT FOR YOU?

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $85,000 - $100,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual’s skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We're looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

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