Paid Social Media Manager

Createensemble; Los Angeles (CA); On-site; USD 85,000 - 100,000; Full time

Job summary

An established industry player is looking for a talented professional to lead innovative campaigns in the realms of Entertainment, Technology, and Gaming. In this dynamic role, you will develop and manage strategies for customer acquisition and traffic generation, ensuring optimal budget utilization. Your expertise in paid social media across platforms like Facebook, Instagram, and TikTok will be crucial in driving campaign success. Join a team that values creativity and collaboration, and make a significant impact in a fast-paced environment while working with cutting-edge technologies.

Qualifications

• 2-3 years of experience in managing paid social media campaigns.
• Experience with self-service social advertising platforms.

Responsibilities

• Develop strategies for awareness-based campaigns and monitor performance.
• Collaborate with sales and marketing teams to craft paid media strategies.

Skills

Paid Social Media Management

Campaign Strategy Development

Data Analysis

Budget Management

Audience Targeting

Tools

Meta Ads

Google Ads

X Ads

Snap Ads

Job description

GRAPHIC_AND_ANIMATION | $85.00 - $100.00

ONSITE | Full time

Job Summary

Seeking an experienced professional with a background in leading campaigns focused on new customer acquisition, traffic generation, and demand generation. A passion for Entertainment, Technology, and Gaming is preferred.

Job Responsibilities

1. Develop strategies for awareness-based campaigns and, occasionally, conversion-based campaigns, ensuring efficient use of budgets.
2. Monitor daily campaign performance to meet delivery and advertiser goals.
3. Plan and manage campaign budgets, and implement initiatives that surpass client metrics.
4. Collaborate with sales and marketing teams to craft paid media strategies and customizable amplification plans, including audience targeting, segmentation, messaging, flighting, and budgeting based on market and platform trends.
5. Provide comprehensive campaign and ad reports from various sources such as in-platform analytics, bid management platforms, and web analytics tools (e.g., Meta Ads, Google Ads, X Ads, Snap Ads).
6. Analyze performance data, interpret results succinctly, and recommend appropriate action plans.
7. Identify new ad placement opportunities and train sales teams accordingly.
8. Coordinate communication with social media platform representatives regarding platform updates.
9. Work with the Director of Client Services to forecast amplification spends monthly and organize platform invoicing.
10. Collaborate across teams to achieve business, campaign, and team goals.
11. Support international teams with paid social efforts and coordinate with other brand marketing teams within the organization.

Job Requirements

1. 2-3 years of experience in paid social media, managing strategies across platforms such as Facebook, Instagram, YouTube, Twitter, TikTok, and Snapchat.
2. Experience with self-service social advertising platforms.
3. Proven success in managing large, complex paid social campaigns with quick turnaround times.
4. Experience with ad management platforms for daily optimization.
5. Ability to run view and impression-based campaigns across multiple platforms.