Paid Social Lead (Remote)

Forbes Advisor; United States; Remote; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working hours

Job summary

Forbes Advisor is seeking a dynamic Paid Social Lead to drive profit at scale across a diverse client book. You will build and lead a high-performing team, shape strategy, and deploy campaigns on Meta, TikTok, YouTube and beyond.

The role emphasizes data-driven decision making, strong leadership, and collaboration with global teams to deliver revenue growth and improved marketing outcomes. A startup mindset and proactive problem solving are essential.

Qualifications

• 6+ years of performance marketing on Paid Social platforms in a data-driven environment.
• Excellent quantitative and analytical abilities with data-driven decision making.
• Proven leadership and team management skills in a startup-like environment.
• Experience in Affiliate Marketing and/or LeadGen.
• Ability to build and lead a high-performing Paid Social team.

Responsibilities

• Define and execute Paid Social marketing strategy roadmap.
• Build a high performing Paid Social team to hit revenue and profit targets.
• Lead campaigns across Meta, TikTok, YouTube and other opportunities.
• Collaborate with global stakeholders to align with business goals.
• Surface opportunities via competitor research in paid social affiliate space.
• Improve opportunities through best performance marketing practices and workflows.

Skills

Performance marketing

Data analysis

Leadership

Affiliate marketing

Lead generation

Tools

Excel

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

About The Role

Forbes Advisor is searching for a dynamic and results-driven Paid Social Lead! We are looking for someone who has deep experience of the affiliate space on Meta and is motivated to build the playbook to deliver profit at scale across a diverse range of categories.

This is a role for someone who enjoys team leadership, solving complex marketing challenges and delivering profit-at scale across a diverse book of business.

Proven track record in developing best in class social marketing campaigns along with strong leadership skills is essential to be successful in this role. The successful candidate will be responsible for building out and defining strategy for growing our paid social strategy, while also building out a high performing team of marketers. The successful candidate must be comfortable in a ‘start-up’ environment, have a great attitude to problem solving, be a self-starter and have excellent team management skills.

Responsibilities

• Define and execute Paid Social marketing strategy roadmap.
• Build a high performing Paid Social team to deliver on strict revenue and profit targets.
• Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise.
• Work with various stakeholders across global offices to align with business goals.
• Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
• Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
• Design workflows and guides to consistently upskill and improve the Paid Social team.
• Build excellent working relationships with our affiliate partners.
• Work with internal teams to help guide tracking, reporting and automation requirements.
• Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
• Provide regular reporting and updates on strategy roadmap to the Leadership Team.
• Conduct performance reviews and work with direct reports on career development.

Requirements

• 6+ years of experience of performance marketing on Paid Social platforms, in a data driven environment.
• Overall fluency in using ad serving technologies, platforms, and tools.
• Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
• Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
• Experience in Affiliate Marketing and/or LeadGen.
• Ability to build out and lead a high performing team.
• Forward thinking, always looking to improve existing activity and identify new opportunities.
• Strong communication, organizational and collaboration skills.
• Experience with A/B testing, optimization, and constant iteration.
• Proficient with Excel.

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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.