Paid Social Growth Strategist — Equity & Benefits

ByHeart; New York (NY); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance for the whole family

Flexible paid time off

16-weeks of fully-paid parental leave

Up to 6% 401(k) Match

Company equity for every employee

Job summary

A leading infant nutrition company in New York City is seeking a Paid Social Media Strategist to execute and optimize paid social campaigns across platforms like Meta and TikTok. The ideal candidate has 3+ years of experience and a strong analytical mindset. Join this innovative team to help drive customer acquisition efforts and contribute to a mission-driven environment. A competitive salary and comprehensive benefits package are offered.

Qualifications

• 3+ years of experience in paid social media execution, preferably in a high-growth DTC or e-commerce setting.
• Proficient in Meta Ads Manager, with working knowledge of TikTok Ads and other platforms.
• Exceptional communication and collaboration skills.

Responsibilities

• Assist with building, launching, and monitoring paid social strategy across multiple platforms.
• Own day-to-day media buying and performance tracking to ensure campaigns are hitting goals.
• Analyze performance and provide input on budget pacing and optimization recommendations.

Skills

Paid social media execution

Analytical mindset

Creative collaboration

Data analysis

Tools

Meta Ads Manager

Google Analytics

Looker

Job description

A leading infant nutrition company in New York City is seeking a Paid Social Media Strategist to execute and optimize paid social campaigns across platforms like Meta and TikTok. The ideal candidate has 3+ years of experience and a strong analytical mindset. Join this innovative team to help drive customer acquisition efforts and contribute to a mission-driven environment. A competitive salary and comprehensive benefits package are offered.