Paid Social Designer (Statics + Motion, CPG) REMOTE

Truvani; Charlotte (NC); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401k benefits

Paid time off

Paid holidays

Parental leave

Remote work stipend

Store credit

Job summary

Truvani is hiring a designer who lives in paid social to create static and animated ads across Meta platforms. You’ll ship high-volume creative, test variations, and use data to inform the next rounds.

The role emphasizes speed, quality, and a strong understanding of performance marketing within the supplement/CPG space. You’ll collaborate with the growth team, maintain brand consistency, and explore new formats across TikTok, YouTube, and Google ads while leveraging AI tools to enhance

Qualifications

• 3+ years designing paid social ads for CPG or DTC brands.
• Portfolio of Meta ads that actually ran, not just spec work.
• Strong in Photoshop and Illustrator and/or Figma.
• Comfortable with motion: After Effects, Premiere, CapCut or similar.
• Fast at producing multiple quality variations without losing the plot.
• Understand performance marketing basics and why a thumb-stopping first frame matters.
• Take feedback well; data decides.
• Self-directed; manage your own queue and hit deadlines.
• Experience in supplements, food, beverage, or beauty.
• Familiarity with AI image/video tools in production workflows.
• Experience designing for TikTok, YouTube, Google ads.
• Basic copywriting chops for headlines and hooks.

Responsibilities

• Design static ads for Meta across formats (feed, stories, reels).
• Create short motion ads and animated versions of statics (product animations, kinetic text, simple edits).
• Turn briefs into multiple concepts and variations for testing.
• Build iterations on winning ads: new hooks, headlines, layouts, offers, visuals.
• Work with growth team to review performance and decide what to test next.
• Monitor competitors and trends in CPG and supplement advertising and bring ideas.
• Maintain brand consistency while pushing for high-performing creativity.

Skills

Paid social ads

Meta ads

Photoshop

Illustrator

Figma

Motion design

After Effects

Premiere

CapCut

Performance marketing basics

Copywriting basics

Self-directed

Deadline management

CPG/DSG experience

Tools

Photoshop

Illustrator

Figma

After Effects

Premiere

CapCut

Job description

WHO WE ARE & WHAT WE DO

Truvani is a health and wellness brand that has one clear mission: create products people use in their daily lives with CLEAN, simple ingredients.

Many companies claim it. We actually mean it.

As a leading provider of high-quality supplements, protein powders, and snack bars, we are committed to transparency, purity, and sustainability. Our mission is to provide products you can trust, with ingredients you can pronounce, and to inspire healthier living for all.

ABOUT THE POSITION

We're hiring a designer who lives in paid social. You'll create the static and animated ads that run across Meta (Facebook and Instagram), and you'll help us figure out what actually makes people stop scrolling and buy.

This is a high-volume, test-and-learn role. You'll ship a lot of creative, see how it performs, and use the data to make the next round better.

OUR IDEAL CANDIDATE HAS/IS

• 3+ years designing paid social ads, ideally for CPG or DTC brands
• A portfolio of Meta ads that actually ran, not just spec work
• Strong in Photoshop and Illustrator, and/or Figma
• Comfortable with motion: After Effects, Premiere, CapCut, or similar
• Fast. You can produce lots of quality variations without losing the plot
• You understand the basics of performance marketing and know why a thumb-stopping first frame matters
• You take feedback well and aren't precious about your work. The data decides.
• Self-directed. You manage your own queue and hit deadlines
• Experience in supplements, food, beverage, or beauty
• Familiarity with AI image and video tools in a production workflow
• Experience designing for other paid channels (TikTok, YouTube, Google)
• Basic copywriting chops for headlines and hooks

YOUR RESPONSIBILITIES INCLUDE

• Design static ads for Meta across formats (feed, stories, reels placements)
• Create short motion ads and animated versions of statics (product animations, kinetic type, simple UGC-style edits)
• Turn creative briefs into multiple concepts and variations for testing
• Build out iterations on winning ads: new hooks, headlines, layouts, offers, and visuals
• Work with the growth team to review performance (CTR, CVR, ROAS) and decide what to test next
• Keep an eye on competitors and trends in CPG and supplement advertising, and bring new ideas to the table
• Maintain brand consistency while pushing for creative that performs

THE NITTY GRITTY

• Full time market-based compensation based on experience
• Fully remote with flexibility and autonomy
• Collaborative and innovative team culture
• Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
• Paid time off and paid holidays
• Paid parental leave
• Remote Work and Education Stipend
• Truvani Monthly Store Credit
• Position is available immediately and will remain open until filled
• This is a permanent position with an opportunity to grow within the company (so we would like to hire someone that is awesome and is excited about being a part of our team).