Paid Social Buyer

ICON International, Inc.; Miami (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

ICON International, Inc. is seeking a Paid Social Media Buyer to manage client media investments across Meta, TikTok, Reddit, Pinterest, Snapchat, and other platforms. The role focuses on execution within ICON's Ad Platforms team with reporting to the Manager, Paid Social.

You will build full funnel campaigns, optimize to KPIs, and analyze data to scale spend while improving performance, collaborating with strategy, planning, measurement, and Ad Ops to meet client needs.

Qualifications

• 2-4 years of experience in paid social media, agency or client-side.
• Highly organized with strong project management skills; able to manage multiple projects and reprioritize as needs shift.
• Strong communication skills, comfortable engaging internally and with external clients.
• Ability to analyze social media metrics and recommend optimizations that drive performance.
• Strong understanding of platform algorithms, optimization levers, and ad products.
• Analytical mindset with a focus on media performance and results.
• Intermediate Excel and AI tool proficiency.

Responsibilities

• Build and manage full funnel campaigns across the various social platforms.
• Optimize campaigns against performance goals and KPIs.
• Analyze campaign data to develop strategy to scale spend while improving performance.
• Partner cross-functionally with strategy, planning, measurement, and Ad Ops to align on campaign goals.
• Join client meetings to represent ICON's social capabilities and value.
• Monitor key metrics and adjust strategy in real time as needed.
• Compile and analyze performance data, identify trends, and proactively bring recommendations to clients and internal teams.
• Stay ahead of the latest platform updates, trends, and best practices in social media.

Skills

Paid social media

Analytics

Communication

Project management

Media performance

Excel

AI tools

Tools

Excel

AI tools

Job description

ICON International is hiring a Paid Social Media Buyer to buy and manage client media investments across major social platforms including Meta, TikTok, Reddit, Pinterest, Snapchat and others. The ideal candidate brings a strong foundation in media buying, reporting, and analytics, thrives in a fast-paced environment, and is detail oriented. This is an executional role within ICON's Ad Platforms team, reporting to the Manager, Paid Social.

Responsibilities

• Build and manage full funnel campaigns across the various social platforms
• Optimize campaigns against performance goals and KPIs
• Analyze campaign data to assist in developing strategy to scale spend while improving performance
• Partner cross-functionally with strategy, planning, measurement, and Ad Ops) to align on campaign goals and unique account needs
• Join client meetings to represent ICON's social capabilities and value
• Monitor key metrics and adjust strategy in real time as needed
• Compile and analyze performance data, identify trends, and proactively bring recommendations to both clients and internal teams
• Stay ahead of the latest platform updates, trends, and best practices in social media

Requirements

• 2-4 years of experience in paid social media, agency or client-side
• Highly organized with strong project management skills; able to manage multiple projects and reprioritize as needs shift
• Strong communication skills, comfortable engaging both internally and with external clients
• Ability to analyze social media metrics and recommend optimizations that drive performance
• Strong understanding of platform algorithms, optimization levers, and ad products
• Analytical mindset with a focus on media performance and results
• Intermediate Excel and AI tool proficiency
• Must have the legal right to work in the United States

Additional Information

Company Overview

Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It's a complex and dynamic field, driven by strategy, integrity and creativity.

This position is based in ICON's corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we've built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We've developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture

Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation

• We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match and Employee Stock Purchase Plan