Direct Response TV Buyer

ICON International, Inc.; Stamford (CT); On-site; Full time

Benefits offered by this job

Generous PTO

Medical, dental, vision insurance

401(k) with match

Employee Stock Purchase Plan

Job summary

A financial solutions company in Stamford, Connecticut is seeking a Senior Media Lead with media buying experience for National and Local markets. This role involves negotiating with clients, maintaining media schedules, and analyzing data to optimize buying decisions. The ideal candidate holds a Bachelor's degree and has 5-7 years in media buying. Benefits include competitive compensation, generous PTO, and a collaborative work environment. Become an integral part of a company known for its award-winning culture and innovative strategies.

Qualifications

• 5-7 years of direct response media buying experience within National, Local, Hybrid, and Traditional.
• Must have the legal right to work in the United States.

Responsibilities

• Negotiate schedules to meet client requirements and maximize profit.
• Cultivate and maintain relationships with networks, stations, and publishers.
• Handle client concerns and maintenance of media schedules.
• Analyze internal and external data for buying decisions.
• Deliver client requirements while maintaining profit goals.

Skills

Media Buying Software proficiency

Communication ability

Organizational skills

Detail oriented

Education

Bachelor's degree

Tools

Microsoft Excel

Power Point

Outlook

Job description

The position of Senior Media Lead reports to the Associate Client Media Director of Performance Media. They possess the ability to negotiate with clients on media cost and are able to work constructively with other leads and associates in the department.

Responsibilities

• Negotiate schedules to meet client requirements and maximize profit.
• Cultivate and maintain relationships with networks, stations, and publishers.
• Handle client concerns, maintenance, and stewardship of media schedules before, during, and after the schedule runs.
• Analyze multiple sources of internal and external data to assist buying decisions.
• Deliver client requirements while maintaining profit goals.
• Keep updated on marketplace conditions and trends.
• Clear and consistent communications internally and externally
• Demonstrates accuracy in all projects.
• Meets timelines and deadlines on projects.
• Maintains good organizational skills.
• Interact with key top management.

Skills and Qualifications

• Bachelor's degree required
• 5-7 years of direct response media buying experience within National, Local, Hybrid, and Traditional
• Proficient in Media Buying Software (preferably Core but not required), Microsoft Excel, Power Point and Outlook.
• Detail oriented.
• Solid Communication ability.
• Excellent organizational skills
• Able to work alone and with the group seamlessly on tasks.
• Must have the legal right to work in the United States

Additional Information

Company Overview

Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It\'s a complex and dynamic field, driven by strategy, integrity and creativity.

This position is based in ICON’s corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we’ve built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We’ve developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture: Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match and Employee Stock Purchase Plan

Apply now and become an integral part of a Company that’s reshaping the landscape of Corporate Finance and Barter.