Paid Social Analyst: Data-Driven Campaign Optimizer

Williams-Sonoma; United States; Hybrid; USD 55,000 - 75,000; Full time

Job summary

Williams-Sonoma, Inc. is seeking an Analyst, Performance Marketing – Paid Social to support and optimize paid social advertising across multiple WSI brands. You will gain hands-on experience with major social platforms, build full-funnel campaigns, and drive revenue growth in a fast-paced in-house environment.

You will collaborate with Senior Analysts and cross-functional teams to develop tactical strategies, test ideas, and improve return on ad spend while meeting performance goals.

Qualifications

• 1+ years of experience in paid social advertising.
• Experience with Meta, Pinterest, TikTok platforms.
• Proficient in audience targeting, optimization, reporting.
• Strong analytical mindset and communication skills.
• Proficient Excel skills (pivot tables, vlookup).
• Bachelor’s degree or equivalent experience.

Responsibilities

• Set up, manage, and optimize paid social campaigns across Meta, Pinterest, TikTok, and emerging social platforms while meeting or exceeding performance goals.
• Create tactical media plans using first- and third‑party data to support campaign execution and business objectives.
• Partner closely with brand teams to align campaigns with seasonal priorities and broader business objectives.
• Proactively monitor campaign pacing and performance, ensuring accurate and timely delivery of budget while maintaining campaign efficiency.
• Track, analyze, and communicate campaign performance, optimization decisions, and tactical recommendations to cross‑functional business partners.
• Troubleshoot campaign setup, tracking, pixel implementation, and platform‑related issues as needed.
• Monitor platform trends, product updates, and emerging ad formats to identify new opportunities and improve campaign performance.
• Support ongoing test and learn initiatives, with a focus on improving campaign efficiency and incremental performance.
• Own select tests independently while partnering closely with Senior Analysts and Marketing Analytics teams on larger‑scale experiments.
• Serve as a resource for creative best practices across paid social platforms, partnering with cross‑functional teams to improve creative output and maximize campaign effectiveness.
• Assist internal organic social partners with account setup, access issues, and vendor integrations across social platforms

Skills

Paid Social advertising

Campaign management

Data analysis

Pivot tables

Communication skills

Education

Bachelor’s Degree or equivalent experience

Tools

Meta Ads Manager

Pinterest Ads

TikTok Ads

Job description

Williams-Sonoma, Inc. is seeking an Analyst, Performance Marketing – Paid Social to support and optimize paid social advertising across multiple WSI brands. You will gain hands-on experience with major social platforms, build full-funnel campaigns, and drive revenue growth in a fast-paced in-house environment.

You will collaborate with Senior Analysts and cross-functional teams to develop tactical strategies, test ideas, and improve return on ad spend while meeting performance goals.