Paid Search Strategist, DTC eCommerce

Sweat Pants Agency; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Sweat Pants Agency LLC seeks a results-driven Google Ads specialist to own end-to-end client accounts, from strategy through reporting. You will communicate directly with clients, perform audits, optimize PMax, Shopping, and brand vs. non-brand campaigns, and drive NC-CPA and NC-ROAS.

Remote work is available worldwide; you will be the client contact and must accommodate US Eastern business hours. The role supports a growing portfolio of DTC/eCommerce brands with meaningful monthly ad spend.

Qualifications

• Experience managing large Google Ads campaigns for DTC/eCommerce brands.
• Ability to defend attribution choices and present clear reasoning.
• Strong client communication and ownership mentality.

Responsibilities

• Own end-to-end Google Ads accounts for multiple DTC brands.
• Lead client calls, write updates, and defend decisions.
• Audit campaigns, structure, feed, tracking, and reporting; drive improvements.

Skills

Google Ads

Data-driven

Client communication

PMax mastery

Tools

GA4

GTM

Shopify

Job description

Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job. Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business. So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face. At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero. You would own a set of our Google accounts end to end.

Here is what "end to end" actually means. You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result. You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme. You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number. You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output. If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast. If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month. Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.

Audit Process

Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.

Brand vs Non-Brand

• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA.
• Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.

PMax & Automation

• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.

Feed and Tracking

• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.

Problem Solving & Build

Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team. Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt. You are a fit if You have done this with real money.

Hands on Google Ads Experience

You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search. You are fluent in the whole stack , not one campaign type. Search, Shopping, PMax, Demand