Paid Search Specialist

Two Trees Digital Marketing; Sacramento (CA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k with match

Healthcare monthly allowance

15 days PTO (increasing to 20)

Hybrid working environment (Sacramento

Snacks and drinks

Competitive salary and bonus structure

Job summary

Two Trees Digital Marketing seeks a Paid Search Specialist to manage Google Ads campaigns for assigned client accounts. You’ll set up campaigns, optimize daily, manage budgets, and analyze performance to drive results.

You’ll collaborate with paid media, client success, and creative teams to align decisions with client business goals and report on outcomes. Strong communication and a data-driven approach are essential.

Qualifications

• Two years of practical Google Ads management experience, agency or in-house.
• Direct responsibility for building, monitoring, and improving campaigns.
• Solid understanding of Google Search campaign structure, keywords, bidding, and budgets.
• Understanding of conversion tracking and how metrics relate to business results.
• Comfort with data/spreadsheets to identify trends and make recommendations.

Responsibilities

• Build and manage Google Search campaigns: structure, keywords, targeting, ads, assets.
• Regularly optimize accounts through term reviews, negative keywords, ad testing, and bid strategy.
• Manage budgets and monitor spend pacing to meet goals.
• Analyze performance and identify opportunities using CPA, ROAS, and lead quality metrics.
• Monitor conversion data and flag tracking issues with the team.
• Recommend and test improvements to ads, targeting, and landing pages.
• Contribute to client reporting with clear results and next steps.
• Collaborate with teammates to align with client priorities and feedback.
• Keep accounts organized with meaningful documentation and deadlines.
• Stay current with Google Ads developments and new features.

Skills

Google Ads management

Budget management

Performance analysis

Conversion tracking

Data analysis

Communication

Attention to detail

Ownership

Curiosity

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Microsoft Advertising

Google Shopping

Performance Max

Job description

About the Role

This is your opportunity to join the #1 fastest growing business in the Sacramento region!

We’re looking for a Paid Search Specialist who enjoys getting into the details of Google Ads, understanding what drives performance, and finding opportunities to improve it.

Ideally, you’ll have around two years of hands‑on experience managing Google Ads, either at an agency or within an in-house marketing team. You’ve been responsible for campaigns, made optimization decisions, and learned from the results. Now you’re ready to bring that experience to a team where you can contribute and continue developing your skills.

About the Role

You’ll manage Google Ads campaigns across assigned client accounts, taking responsibility for campaign setup, day-to-day optimization, budget management, and performance analysis.

You’ll work alongside our paid media, client success, and creative teams to connect campaign decisions with each client’s business goals. We’re looking for someone who can explain what’s happening in an account, identify what needs attention, and follow through on the next steps.

What You’ll Do

• Build and manage Google Search campaigns, including campaign structure, keyword research, targeting, ad copy, and ad assets.

• Optimize accounts regularly through search term reviews, negative keyword management, ad testing, and bid strategy evaluation.

• Manage budgets and monitor spend pacing, keeping campaigns aligned with agreed budgets and performance goals.

• Analyze performance and identify opportunities, using conversion rates, cost per lead or acquisition, lead quality, and return on ad spend where relevant.

• Monitor conversion data and flag tracking issues, working with the team to ensure campaign decisions are based on reliable information.

• Recommend and test improvements to ads, targeting, and landing pages.

• Contribute to clear client reporting, explaining results, the changes you’ve made, and your recommended next steps.

• Work closely with teammates to understand client priorities and incorporate feedback on lead quality and sales outcomes.

• Keep accounts organized, document meaningful changes, check your work, and meet deadlines.

• Stay current with Google Ads developments and thoughtfully evaluate new features and recommendations.

What We’re Looking For

• Around two years of practical Google Ads management experience, gained in an agency or in‑house role. We’re open to candidates with equivalent hands‑on experience.

• Direct responsibility for building, monitoring, and improving campaigns.

• A solid understanding of Google Search campaign structure, keyword match types, negative keywords, bidding strategies, and budget management.

• An understanding of conversion tracking and how campaign metrics relate to business results.

• Confidence working with data and spreadsheets to identify trends and make recommendations.

• Clear written and verbal communication, including the ability to explain your decisions in plain English.

• Good organization, attention to detail, and ownership of your work.

• Curiosity, a willingness to ask questions, and an interest in developing your skills.

Helpful Additional Experience

• Microsoft Advertising.

• Google Shopping or Performance Max campaigns.

• Google Analytics 4, Google Tag Manager, or Looker Studio.

• Call tracking, CRM data, or offline conversion tracking.

• ChatGPT Ads.

• Landing page testing and conversion rate optimization.

• Lead generation campaigns for service businesses.

Why Join Two Trees?

You’ll have the opportunity to take ownership of campaign performance, work across different businesses, and see how your decisions affect client results.

You’ll collaborate with experienced marketers and build your skills in campaign strategy, measurement, testing, and optimization. We value clear communication, thoughtful questions, and people who take pride in improving their work.

We invest in the training and development of our people. At least one fully paid conference trip per year for networking and personal development.

We have a UK office in London, and California office in Roseville.

We offer 401k with match

We cover healthcare costs with a monthly allowance that covers most silver plans

15 days PTO in your 1st year, increasing to 20 days after 1 year

Hybrid working environment (if in Sacramento region)

Fully stocked office snacks and drinks

Highly competitive salary and bonus structure tied to growth

No other local marketing company compares.