Paid Search Performance Specialist

Socket.dev

Columbia (SC)

On-site

USD 42,000 - 62,000

Full time

14 days+

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Job summary

Socket.dev is seeking a Paid Search Specialist to join our Digital Marketing team. You will plan, execute, optimize, and report on paid search campaigns across Google Ads and Microsoft Ads to drive qualified traffic and conversions.

The role emphasizes data-driven decision making, keyword research, ad copy testing, and performance reporting in a fast-paced agency environment. Ideal candidates are analytical, detail-oriented, and eager to learn.

Qualifications

Bachelor's degree in Marketing or related field preferred.
0–2 years of experience in paid search or digital marketing.
Google Ads Certification (or willingness to obtain within 90 days).

Responsibilities

Build, launch, and manage paid search campaigns in Google Ads and Microsoft Ads.
Conduct keyword research to identify opportunities for growth and performance.
Write compelling ad copy aligned with client messaging and objectives.
Structure campaigns with ad groups, keywords, audiences, and bidding strategies.
Configure campaign settings and account setup as needed.
Implement and validate conversion tracking and key events.
Monitor performance and optimize with bid adjustments, audience targeting, and ad copy testing.
Conduct A/B testing to improve performance and ROAS.
Review search terms and manage negative keywords.
Monitor budgets and provide regular performance reports and insights.
Stay updated on paid search updates and best practices.