Paid Search Performance Marketing Strategist

Bullwhip; United States; Remote; USD 70.000 - 80.000; Vollzeit

Benefits dieser Stelle

Health, dental, and vision insurance

Quarterly bonus plan

Zusammenfassung

Bullwhip is hiring a Paid Search Performance Marketing Strategist to drive revenue through optimized paid media across e-commerce content. You will partner with client teams to launch, refine, and analyze campaigns while aligning with Product and Engineering for automation improvements.

The role is remote within the US (preferably EST) with responsibilities spanning campaign management, performance reporting, and cross-functional collaboration to improve ROI.

Qualifikationen

• 2+ years of experience in Paid Search/SEM.
• Bachelor's degree in Marketing, Advertising, Economics, Business, or related field.
• Knowledge of technologies and processes for running paid media campaigns, particularly Paid Search and Google Ads.
• Bonus if experienced in client facing role.
• Analytical & technical background a plus.

Aufgaben

• Oversee a portfolio of campaigns and optimize to meet client KPIs.
• Scale and optimize paid search and social campaigns for high-value customer acquisition.
• Analyze and report on campaign performance to refine strategies across operations, targeting, creative, and landing pages.
• Automate processes in collaboration with other growth teams.
• Nurture positive, collaborative relationships with clients.

Kenntnisse

Google Ads

Excel/SQL data analysis

Paid search strategies

Canva/Photoshop

Certifications (Google Ads)

Campaign management

Communication skills

ROI focus

Ausbildung

Bachelor's degree in Marketing/Advertising/Economics/Business

Tools

Google Ads platform

Microsoft Advertising

Google Analytics

Jobbeschreibung

Bullwhip empowers world-class publishers and media creators the ability to execute and enhance unique shopping experiences for consumers. Our customers are growing their businesses by leveraging our first-of-its-kind content commerce execution platform, which enables users the ability to unlock new and distinctive revenue opportunities. Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

Bullwhip is committed to equity and inclusion across all categories. We believe that when people feel respected and included they can be more creative, innovative, and successful.

In order to execute our mission, we need the most interesting, qualified and talented people. Are you one of them? If so, we want to talk to you.

Role Description:

We’re seeking a Paid Search Performance Marketing Strategist to assist our Paid Media efforts within the Performance Marketing team. This team is crucial for achieving revenue goals. You'll work with client partners to boost revenue by curating existing e-commerce content, launching and refining campaigns, and analyzing performance results. The role also involves working closely with Product and Engineering teams to enhance our paid strategy using automation and detailed analyses to improve campaigns. While the team is based in the NYC area, we are hiring for a remote role within the US, preferably Eastern Standard Time Zone.

As a Performance Marketing Strategist, you will:

• Oversee a portfolio of campaigns and execute optimizations in order to hit and exceed client expectations and KPIs
• Scale and optimize paid search and social campaigns to drive high-value customer acquisition to e-commerce content
• Analyze and report on campaign performance to gain insights and refine strategies across operations, targeting, creative, and landing pages
• Automate processes in collaboration with other growth teams
• Nurture positive, collaborative working relationships with clients

Skills and abilities that will make you successful in this role include:

• Proficient in using Google Ads for paid advertising campaigns
• Skilled in data analysis tools, such as Excel and/or SQL with a strong analytical ability
• Knowledge of paid search strategies, including keyword research, ad writing, bid management, and landing page improvement
• Comfortable working in creative software such as Canva or Photoshop
• Certifications in Google Ads, Microsoft Advertising, and Google Analytics are a plus
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong communication and presentation skills
• Detail-oriented with a focus on delivering measurable results and ROI

Qualifications:

• 2+ years of experience in Paid Search/SEM
• Bachelor's degree in Marketing, Advertising, Economics, Business, or related field.
• Knowledge of the technologies and processes involved in running paid media campaigns, particularly Paid Search and Google Ads
• Bonus if experienced in client facing role
• Analytical & technical background a plus

Benefits & Compensation:

The yearly base salary range for this role is $70,000–$80,000, plus a quarterly bonus plan based on individual and company performance. Bullwhip also offers comprehensive health, dental, and vision benefits.