Paid Search & Display Manager (Retail Energy Industry)

Aquent; Houston (TX); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm in the retail energy sector is seeking a Digital Marketing Manager to lead paid advertising campaigns. In this dynamic role, you will strategize and execute digital marketing initiatives across various platforms, ensuring maximum ROI and effective collaboration with in-house teams and external agencies. Your expertise in Paid Search, Display, and Video Advertising will drive sales and enhance brand visibility. Join a forward-thinking team where your contributions will significantly impact the company's growth and success in the renewable energy market. If you're passionate about digital marketing and ready to take on exciting challenges, this opportunity is for you.

Qualifications

• 5+ years in digital marketing with expertise in paid search and display.
• Strong project management and organizational skills are essential.

Responsibilities

• Develop and execute paid marketing strategies for digital campaigns.
• Manage relationships with third-party agencies and optimize campaigns.

Skills

Digital Marketing

Paid Search/SEM

Display Advertising

Video Advertising

Project Management

Communication Skills

Analytical Skills

Social Media Advertising

Tools

A/B Testing Tools

Digital Marketing Tools

Job description

Paid Search & Display Manager (Retail Energy Industry)

Client Location: Houston, TX - REMOTE

Salary/Pay Rate: $70.00-$75.33/hour

Duration: through Dec 2025 (may extend)

Job Description:

Our client's team is seeking a Digital Marketing Manager to plan, coordinate, test, and execute digital paid advertising campaigns (primarily Paid Search and Display) for affiliated brands in the East. The Digital Marketing Manager will manage the relationship with a third-party agency and work closely with in-house Digital, Marketing, and Business teams to effectively execute the paid media strategy to drive sales.

1. Develop and execute a robust paid marketing strategy.
2. Build, manage, optimize, and report on paid digital advertising campaigns across Search, Display, Video, and Social channels.
3. Maintain and manage relationships with a third-party agency to execute paid digital strategy.
4. Maintain targeted campaigns to maximize ROI opportunities and control campaign risks.
5. Manage campaign launches: keyword and ad copy creation, analytics, and tracking implementation.
6. Monitor campaign performance against goals, including search terms reports and negative keyword lists.
7. Manage pacing, budgets, overall platform allocations and offer proactive budget recommendations.
8. Daily optimization of all campaigns on Cost per Lead, and Monthly/Quarterly optimization on lower funnel KPIs.
9. Track conversion rates, cost per conversion (CPC), return on ad spend (ROAS), and cost of acquisition (COA) on various ongoing and new digital campaigns.
10. Identify and recommend opportunities in related channels & advertising platforms (Facebook, Instagram, YouTube).
11. Generate performance reports and conduct campaign audits.
12. Manage, maintain and update internal digital marketing tools (A/B Testing sheet, Audience List tracking, etc.).
13. Work with other departments to develop campaign tracking codes and parameters.

Working Conditions:

1. Some overtime required as special projects arise.

Minimum Qualifications:

1. 5+ years’ relevant work experience in digital marketing/media, digital advertising.
2. Firsthand strong expertise in Paid Search/SEM, Display Advertising, and Video Advertising.
3. Experience working with/managing a third-party agency.
4. Strong understanding of Paid Social (Facebook/Instagram and LinkedIn, etc.).
5. Proven organizational skills, project management, and attention to detail.
6. Experience in planning, creating, implementing, and analyzing marketing strategies and campaigns.
7. A solid understanding of keyword search, internet metrics, analysis, and ad delivery processes.
8. The ability to stay up to date on marketing trends and news.
9. Paid media planning and buying experience on major websites or networks with banner and SEM.
10. Excellent written, verbal and interpersonal communication skills.
11. The ability to work effectively, independently and as a team, including cross-functional teams.

Preferred Qualifications:

1. Retail Energy Industry experience preferred.

Seniority Level: Mid-Senior level

Employment Type: Temporary

Job Function: Marketing

Industries: Services for Renewable Energy and Utilities