PAID SEARCH CAMPAIGN SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Gray Media; Atlanta (GA); Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Paid Search Campaign Specialist to join their dynamic team. This remote role involves developing and optimizing campaigns on major platforms like Google and Bing. You will collaborate with cross-functional teams to drive results and stay ahead of industry trends. If you possess a strong analytical mindset and creative flair, this opportunity allows you to make a significant impact in the digital advertising space. Join a forward-thinking company that values innovation and results-driven strategies.

Qualifications

• 3+ years of experience in managing paid media campaigns.
• Advanced knowledge of Google and Bing advertising platforms.

Responsibilities

• Develop and optimize Google and Bing ad campaigns.
• Provide insights into campaign performance and optimize regularly.

Skills

Paid Media Campaign Management

Google Ads

Bing Ads

Analytical Skills

Creative Skills

Education

Bachelor's Degree

Tools

Skai

Matchcraft

Job description

PAID SEARCH CAMPAIGN SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Join to apply for the PAID SEARCH CAMPAIGN SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP) role at Gray Media.

About Gray Media: Gray Media, headquartered in Atlanta, Georgia, is the nation's largest owner of local television stations and digital assets, serving 113 markets and reaching about 36% of US TV households. Its portfolio includes top-rated TV stations, Telemundo affiliates, Gray Digital Media, and other media properties.

About GDM: Gray Digital Media is a digital media company offering digital advertising solutions, supporting campaigns from strategy to insights and optimization.

Job Summary/Description

Gray Digital Media seeks a paid search campaign specialist to develop and optimize campaigns on Google and Bing, manage budgets, and work cross-functionally with Operations and Sales to drive results.

Responsibilities

1. Build, execute, and optimize paid Google and Bing ad campaigns.
2. Provide ongoing insights into campaign performance.
3. Define and evaluate paid media KPIs.
4. Optimize campaign delivery regularly.
5. Stay updated on industry trends and apply innovative solutions.
6. Conduct keyword and audience research.

Qualifications

1. 3+ years of experience in paid media campaigns.
2. Advanced knowledge of Google and Bing paid search products.
3. Experience with media channels and platform updates.
4. Strong analytical and creative skills.
5. Proven results in brand awareness and demand generation.
6. Experience with bid-management platforms like Skai or Matchcraft.
7. Bachelor's Degree.

If qualified, apply at https://gray.tv/careers#currentopenings.

Gray Media is an equal opportunity employer and promotes a drug-free workplace. They encourage vaccination against COVID-19.

Additional Details

Level: Mid-Senior level

Type: Full-time

Industry: Broadcast Media Production and Distribution