PAID SEARCH CAMPAIGN SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Gray Television; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative digital media company is seeking a skilled professional to lead paid search campaigns across major platforms. This fully remote role offers the opportunity to collaborate with a dynamic team, where your expertise will drive impactful advertising results and enhance brand awareness. You will be responsible for developing and optimizing campaigns from start to finish, utilizing advanced tools and analytics to ensure success. Join a supportive environment that values your contributions and fosters your professional growth while making a significant impact on client success.

Qualifications

• 3+ years of experience in developing measurable paid media programs.
• Advanced knowledge of Google and Bing paid search products.

Responsibilities

• Build and optimize Google and Bing paid search campaigns.
• Provide insights into campaign performance to stakeholders.

Skills

Paid Media Campaign Management

Analytical Skills

Creative Thinking

Keyword Research

Audience Research

Education

Bachelor's Degree

Tools

Google Ads

Bing Ads

Skai

Matchcraft

Job description

Employer Industry: Digital Media

Why consider this job opportunity:

1. Fully remote position, offering flexibility to work from any state where the employer operates
2. Opportunity to work with a dynamic and innovative team in a leading digital media company
3. Engage in cutting-edge paid search campaigns with major platforms like Google and Bing
4. Supportive work environment that values employee development and excellence
5. Chance to make a significant impact on client advertising results and brand awareness

What to Expect (Job Responsibilities):

1. Build, execute, and optimize Google and Bing paid search campaigns from conception to launch
2. Provide ongoing actionable insights into campaign performance to relevant stakeholders
3. Define, measure, and evaluate relevant paid media KPIs and objectives
4. Optimize campaign delivery to ensure consistent spending and performance
5. Conduct in-depth keyword and audience research for targeted advertising

What is Required (Qualifications):

1. 3+ years of experience developing successful, measurable integrated paid media programs for multiple clients
2. Advanced knowledge of Google and Bing paid search products, including PPC, VLAs, shopping, and PMax campaigns
3. Strong analytical and creative thinking skills with the ability to generate insights and conduct market assessments
4. Track record of delivering results for clients, including raising brand awareness and driving demand
5. Bachelor's Degree

How to Stand Out (Preferred Qualifications):

1. Experience with 3rd party bid-management platforms such as Skai or Matchcraft
2. Knowledge of paid advertising across various media channels and the ability to propose new ideas for clients