Paid Media Strategist: Digital Campaigns & Optimization

MGM Resorts International; Las Vegas (NV); Ibrido; USD 31.000 - 44.000; Tempo pieno

Vantaggi offerti da questo lavoro

Wellness programs

Hotel discounts

Free parking

Healthcare

Generous time-off

Career development

Volunteer opportunities

Descrizione del lavoro

MGM Resorts International is seeking a Paid Media Specialist in Las Vegas to plan, execute, and optimize digital media programs across paid search, programmatic, paid social and traditional channels for MGM Resorts’ diverse brands. This on-site role supports multiple properties with a strong focus on data-driven results and partner coordination.

The ideal candidate brings 2+ years of digital media experience, strong measurement skills, and certifications in Google Ads and Facebook Blueprint.

Competenze

• 2+ years of experience in marketing with emphasis on integrated or digital media.
• Experience planning and executing digital campaigns (programmatic, search, social).
• Experience working with and managing agency resources.
• Experience delivering integrated media campaign strategies and reporting.
• Google AdWords and Facebook Blueprint Certifications.

Mansioni

• Execute and optimize integrated media strategies across various properties and brands.
• Manage media grid updates, audience planning, tag building and timeline tracking.
• Collaborate with peers to ensure all paid media works together to achieve company goals.
• Track media trends and understand MGM Resorts brands and verticals.
• Coordinate budgets and payments with AOR and internal partners to ensure contract terms are met.

Conoscenze

Digital media

Campaign optimization

Agency coordination

Media budgeting

Formazione

High school diploma or GED

Strumenti

Google Ads

Facebook Blueprint

Programmatic platforms

Descrizione del lavoro

MGM Resorts International is seeking a Paid Media Specialist in Las Vegas to plan, execute, and optimize digital media programs across paid search, programmatic, paid social and traditional channels for MGM Resorts’ diverse brands. This on-site role supports multiple properties with a strong focus on data-driven results and partner coordination.

The ideal candidate brings 2+ years of digital media experience, strong measurement skills, and certifications in Google Ads and Facebook Blueprint.