Paid Media Strategist

Outliant; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A digital product development and startup consulting company is seeking a skilled Paid Media Strategist to lead media strategies and manage client campaigns. Ideal candidates will have a strong background in franchise paid media with proven success on large budgets. Join a talented remote team making impactful digital experiences.

Benefits

Highly competitive base + commission & bonus

Full health and dental coverage

Flexible work schedules

Generous paid vacation

401k-retirement plan with employer match

Company-sponsored professional development opportunities

Qualifications

• 6+ years of paid media work experience required.
• Experience managing campaigns with budgets over $100k.
• Strong presentation skills for client engagements.

Responsibilities

• Lead paid search and digital advertising strategy for clients.
• Support client communications through various channels.
• Manage high-value client initiatives and guide a team.

Skills

Leadership

Communication

Creative Problem Solving

Customer Focus

Education

Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Google Tag Manager

Job description

Join to apply for the Paid Media Strategist role at Outliant.

About Us
Outliant is a fully remote, US-based digital product development and startup consulting company, proudly acquired by Ignite Visibility. We specialize in bringing visionary ideas to life through intuitive, high-performing digital products.

Our globally diverse team is made up of passionate creators, designers, and engineers who thrive on collaboration, innovation, and pushing boundaries. We believe in the power of blending work and play to foster personal growth, bold thinking, and creative freedom.

Now, as part of Ignite Visibility, we’re entering an exciting new chapter—expanding our reach, enhancing our capabilities, and continuing to build exceptional digital experiences that make a real impact.

About the Role:

Ignite Visibility is looking for a highly skilled full-time Paid Media Strategist to join our fast-growing and fully remote team, based in San Diego. This position is a great opportunity for an individual with demonstrated franchise paid media excellence to apply and grow their skills on consumer franchise paid media campaigns while working with a talented team, advanced processes, and interesting clients.

The Paid Media Strategist will be responsible for leading medium or enterprise client's media strategy, monitoring performance, and reporting to clients. The Paid Media Strategist will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.

Seniority Level: Senior Level

Responsibilities:

1. Lead paid search and digital advertising strategy and execution for three to five clients
2. Support client communications through email, phone, and video
3. Provide support within the team for difficult client inquiries and complex client initiatives
4. Support sales with client account audits and sales presentations

Qualifications:

• 6+ years of paid media work experience
• Franchise multi-location accounts experience, especially with consumer franchise clients, is a must
• Hands-on experience in managing monthly campaign budgets from $100k+
• Proven success with both lead gen and eCommerce accounts
• Excel / Google Sheets competency, including pivot tables and v-lookups
• GA 4 and Looker Studio, or similar reporting experience with data visualization
• Competent in providing clear creative direction to designers
• Strong presentation and communication skills - effective in a variety of formal presentation settings, gains positive attention, builds relationships with C-suites on the client side
• Customer-focused - dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
• Action-oriented - enjoys working hard, full of energy for new challenges, seizes opportunities
• Creative - comes up with new and unique ideas, original, and always adds value to brainstorming
• Bachelor’s Degree in Business, Communication, Advertising, Marketing, or related field
• Critical thinker, relentless learner, winning can-do attitude
• Strong attention to detail

Required Ad Platforms & Tools Experience:

• Google Ads - Search, Shopping, Display, Video
• Facebook Ads and/or LinkedIn Ads experience
• Google Analytics
• Google Merchant Center
• Google Tag Manager - ability to troubleshoot

Nice to Have:

• Programmatic Display & YouTube Experience
• Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok, Quora
• Datafeed Management experience - ProductsUp, GoDataFeed, DataFeedWatch
• Ad Management tools - Search Ads 360, Optmyzr, TrueClicks
• Facebook Blueprint Certified
• Call tracking implementation experience
• Offline tracking/integration experience
• Conversion Rate Optimization (CRO) experience
• Landing page platforms - Unbounce
• Experience training Jr. employees
• Management experience a plus (leading team)

Why Ignite Visibility?

• A collaborative environment focused on client success and career development
• Fully remote workforce with optional San Diego office
• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Fastest-Growing Private Companies in San Diego (2016-2020)
• Named Best Places to Work in San Diego 2017, 2020
• Named Inc. 5000 Fastest Growing Companies 2017-2020

Benefits:

• Highly competitive base + commission & bonus
• Full health and dental coverage
• Flexible work schedules
• Generous paid vacation, including your birthday & extra time off around major holidays
• 401k-retirement plan with employer match
• Employee advancement and growth potential
• Company-sponsored professional development opportunities

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by law.

Important Notice: To ensure the legitimacy of job opportunities, we strongly recommend relying solely on positions posted on our official website: outliant.com/careers. All our current job openings require video interviews conducted via Google Meet or Willo. Please be cautious of suspicious offers. For inquiries, contact us at [e-mail].

We are committed to integrity in our hiring process.