Paid Media Strategist

Upgrow®; San Diego (CA); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

401(k) match

Unlimited PTO

Life insurance

On-site gym

Subsidized parking

Hybrid schedule

Job summary

Upgrow is a San Diego-based growth agency seeking a Growth Strategist to own client growth for a portfolio of 5–8 B2B SaaS accounts. You’ll guide strategy with founders and marketing leaders, partner with paid media specialists, and measure success by business outcomes.

You’ll lead strategic client meetings, identify opportunities, and apply AI thoughtfully to research, analysis, and reporting. This hybrid role in our San Diego office offers a strong compensation package.

Qualifications

• 3+ years managing Google Ads campaigns.
• Experience leading strategy for B2B lead generation campaigns.
• Strong communication and presentation skills.
• Analytical mindset with the ability to turn data into decisions.
• Experience managing multiple clients and business stakeholders.

Responsibilities

• Own growth strategy for a portfolio of 5–8 clients.
• Lead meetings, communicate insights clearly, and build long-term trusted relationships.
• Collaborate with Paid Media Specialists to ensure high-standard campaigns.
• Use AI thoughtfully to improve research, analysis, and reporting.

Skills

Google Ads

Client leadership

Communication

Analytical thinking

Multi-client management

Job description

Accelerate Growth for Remarkable Brands

Most agencies hire people to manage campaigns. At Upgrow, we hire strategists who solve growth problems.

We're a boutique performance marketing agency based in San Diego that helps ambitious B2B SaaS and technology companies grow through Google Ads, LinkedIn Ads, SEO/AEO, analytics, and conversion optimization. Our clients range from fast-growing startups to established technology companies, and they partner with us because they expect thoughtful strategy, relentless execution, and measurable business outcomes.

We're intentionally small because we believe great work comes from exceptional people-not layers of management.

If you're looking for a place where you'll own strategy, influence client growth, work alongside talented teammates, and continually improve your craft, we'd love to meet you.

What makes this role different?

This isn't a campaign management role.

You’ll become the trusted growth advisor for a portfolio of B2B clients, partnering directly with founders, CMOs, and marketing leaders to solve complex acquisition challenges.

You’ll own strategy, guide execution, and measure success by business outcomes-not clicks and impressions.

You’ll work alongside a team of specialists who support campaign implementation, allowing you to focus on higher-value thinking, experimentation, client leadership, and performance.

What You'll Own

Growth Strategy

• Develop acquisition strategies that align with pipeline and revenue goals.
• Identify new opportunities, challenge assumptions, and continually improve account performance.

Client Leadership

• Become the primary strategic partner for 5-8 clients.
• Lead meetings, communicate insights clearly, and build long-term trusted relationships.

Performance

• Work closely with our Paid Media Specialists to ensure campaigns are executed to a high standard.
• Jump into accounts when needed to troubleshoot, QA, or solve complex problems.

Continuous Improvement

• Use AI thoughtfully to improve research, analysis, reporting, QA, and strategic thinking.
• Share ideas that improve how our agency works-not just your own accounts.

Who succeeds here?

• The people who thrive at Upgrow are naturally curious, highly accountable, and genuinely care about doing exceptional work.
• You enjoy solving difficult marketing problems.
• You communicate confidently with clients.
• You take ownership instead of waiting for direction.
• You continuously look for ways to improve yourself, your clients and the team around you.

What we're looking for?

Required

• 3+ years managing Google Ads campaigns
• Experience leading strategy for B2B lead generation campaigns
• Strong communication and presentation skills
• Analytical mindset with the ability to turn data into decisions
• Experience managing multiple clients and business stakeholders

Nice to have

• LinkedIn Ads, Meta Ads, Reddit Ads, Programmatic Ads or equivalent
• Agency experience
• B2B SaaS or technology experience
• Experience with tracking, analytics or conversion optimization

Why people join Upgrow

Work that matters

You’ll work with innovative B2B SaaS companies solving meaningful business challenges, not cookie-cutter local marketing campaigns.

Grow faster

You’ll have direct access to senior leadership, meaningful client ownership, and opportunities to expand your strategic skillset far earlier than at a large agency.

High-performing team

We care deeply about quality, ownership, and continuous improvement. We challenge each other, share ideas openly, and celebrate great work.

AI-first culture

We actively embrace AI to eliminate repetitive work so we can spend more time thinking strategically and creating value for our clients.

Compensation & Benefits

• Base salary: $75,000-$85,000
• Performance Bonus: $5,000+ annually based on client retention, account growth and client satisfaction
• Benefits include:
• 401(k) with 4% company match
• Subsidized health, dental, and vision premiums
• Unlimited PTO
• Life insurance
• Subsidized on-site parking
• On-site gym
• Hybrid schedule (3-4 days in our San Diego office)

One last thing...

We're not looking for someone who's simply checking the next box in their career.

We're looking for someone who wants to become one of the best B2B performance marketers in the industry.

If you're excited by ownership, continuous learning, and helping remarkable companies grow, we'd love to hear from you.