Paid Media Strategist

Digital; Dallas (TX); On-site; USD 55,000 - 103,000; Part time

Job summary

Digital is seeking a part-time Paid Media Strategist to advise on and occasionally manage paid ads, with a focus on growing audiences among Persian-Americans and U.S. film/cinephile communities.

This freelance role is ideal for someone experienced with Instagram Reels, creator brands, audience building, and entertainment marketing. Responsibilities include shaping the paid Meta strategy for a creator brand and a growing film studio, advising on targeting, budgets, and creative for Reels, and

Qualifications

• Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands.
• Track record growing engaged creator accounts.
• Strong knowledge of the U.S. film industry.
• Hands-on with Instagram Reels and audience building (lookalikes, retargeting).
• Experience marketing to Persian-American or U.S. film/cinephile communities is a plus.

Responsibilities

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
• Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
• Occasionally launch and manage campaigns promoting films, trailers, and releases.
• Report on audience growth and engagement and recommend optimizations.

Skills

Paid social

Instagram Ads

Audience growth

Entertainment marketing

Lookalike audiences

Job description

We are seeking a Paid Media Strategist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities.

This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.

Responsibilities

• Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio
• Advise on targeting, budgets, and creative with a focus on Reels and short-form video
• Occasionally launch and manage campaigns promoting films, trailers, and releases
• Report on audience growth and engagement and recommend optimizations

Requirements

• Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands
• Track record growing engaged creator accounts
• Strong knowledge of the U.S. film industry
• Hands-on with Instagram Reels and audience building (lookalikes, retargeting)
• Experience marketing to Persian-American or U.S. film/cinephile communities is a plus