Paid Media Strategist

Full Spectrum Marketing; Akron (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading agency seeks a Paid Media Strategist responsible for driving results across B2B advertising campaigns. The ideal candidate has deep expertise in Google Ads, LinkedIn, and Meta, with a strong analytical mindset to transform data into impactful strategies. Join a collaborative team aiming to optimize campaigns for measurable success and ensure clients achieve their advertising goals.

Qualifications

• 5+ years managing B2B paid media campaigns with measurable results.
• Hands-on experience with major ad platforms.
• Ability to draw actionable insights from data.

Responsibilities

• Research, plan, and execute high-performing digital marketing strategies.
• Build reports on paid campaigns demonstrating ROI.
• Collaborate on ad optimization and client-facing deliverables.

Skills

Strategic Expertise

Analytical Mindset

Collaborative Energy

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Bing Ads

GA4

Google Tag Manager

SEMRush

UberSuggest

WordPress

Job description

We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. This means we work hard every day in the spirit of chasing the afterglow – that feeling of rest and celebration that comes after a job well done. This driving force becomes our reality through discipline and attention to our core values.

Position Summary

An FSM Paid Media Strategist is responsible for driving positive results across paid media campaigns for a wide range of clients—primarily in the B2B manufacturing space. This position requires expertise in platforms like Google Ads, LinkedIn, and Meta to create performance-driven campaigns that get noticed. Beyond mastering paid ad platforms, this role requires someone who can interpret data, tell the story behind the numbers, and translate insights into action. This position reports to the Digital Marketing Manager.

FSM’s Ideal Digital Marketing Strategist Must Have:

• Strategic Expertise. You know how to build paid media campaigns that are designed to perform across platforms like Google Ads, Bing, Meta (Facebook & Instagram), and LinkedIn.
• Analytical Mindset. You’re comfortable digging into data and pulling out the “why,” not just the “what.” You can communicate performance with clarity and make recommendations based on real insights.
• Collaborative Energy. You love being part of a team and can confidently contribute to discussions with designers, developers, and client-facing strategists.

Primary Responsibilities

• Research, plan, and execute high-performing digital marketing strategies & campaigns.
• Discern the impact of work and performance of the various digital marketing tactics used.
• Effectively identify, implement, and execute tasks that support the success of digital marketing efforts.
• Build reports covering paid campaigns on Google, Bing, and Social (YouTube, Facebook, LinkedIn, etc.) – demonstrating the client’s return on investment.
• Continually optimize digital campaigns through A/B testing, content management, metadata, keyword research, and testing/analysis.
• Evaluate and understand lead attribution & data tracking for all digital campaigns, leveraging UTM tagging to accurately identify which channels, campaigns, and specific ads contribute to high-quality lead generation.
• Collaborate on ad optimization efforts and client-facing meetings and deliverables.
• Maintain awareness of client business goals and how they are impacted by digital advertising.
• Ability to prepare and present client-facing reports and deliverables –providing direct guidance as needed. Evaluate the entire user journey, from ad interaction to website conversion, and discern and implement optimizations and efficiencies.

Required Experience

• 5+ years managing B2B paid media campaigns with measurable results in an agency environment. Additional client-side experience will be considered.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Bing Ads.
• Strong understanding of UTM tracking, GA4, and Google Tag Manager, including setting up and reviewing conversion data.
• Ability to draw actionable insights from campaign and audience performance data.
• Experience collaborating in a fast-paced, team-driven environment.
• Experience conducting technical & on-page SEO audits using tools like SEMRush or UberSuggest.
• Experience using a CMS such as WordPress to optimize site structure, metadata, and content for SEO purposes.