Paid Media Specialist, Lead Generation

American Bath Group; United States; Remote; USD 65,000 - 100,000; Full time

Job summary

American Dream Bath Remodel is seeking a hands-on Paid Media Specialist, Lead Generation to design, launch, and operate our paid media and lead-generation channels. You will connect homeowners with consultations and sales, joining at a stage where acquisition is being built and growth is guided by your insights.

The role supports nationwide remote work with preference for Ohio/ Eastern-Central time zones; travel to kickoff and vendor visits may occur. Start date is anticipated by year-end 2026.

Qualifications

• Demonstrated experience directly creating, managing, and improving paid lead-generation campaigns.
• Track record of generating both lead volume and lead quality across channels.
• Ability to explain budgets, actions, and results clearly and precisely.

Responsibilities

• Build and operate paid media campaigns and lead-generation programs.
• Evaluate channels for high-intent prospects and adjust tactics.
• Collaborate with web/content/creative teams to bring campaigns to market.
• Develop reporting linking marketing activity to the homeowner journey from lead to sale.
• Monitor performance and reallocate spend as needed.
• Work with Marketing Director during launch and growth.

Skills

Paid media

Lead generation

Performance analysis

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

American Dream Bath Remodel | American Bath Group

United States - Remote Opportunities | Ohio and Eastern/Central Time Zones Preferred

The Opportunity

American Bath Group is expanding into direct-to-consumer bathroom remodeling and installation through American Dream Bath Remodel, and we’re looking for a Paid Media Specialist, Lead Generation to help build the customer acquisition engine behind this growing business.

This is a hands-on opportunity to help design, launch, and operate the paid media and lead-generation channels that connect interested homeowners with consultations and sales.

You won’t simply be maintaining an established account. You’ll be joining at a stage where the acquisition program is being built and will have the opportunity to help shape how it grows.

About American Dream Bath Remodel

American Bath Group brings together bath and shower brands serving customers across North America.

Through American Dream Bath Remodel, ABG is expanding into direct-to-consumer bathroom remodeling and installation, providing homeowners with a more complete renovation experience - from initial interest and an in-home consultation through product selection and installation.

Initial markets include:

• Cleveland, Ohio
• Columbus, Ohio

What You’ll Do

In this role, you will:

• Build and operate paid media campaigns and lead-acquisition programs.


• Evaluate which channels are generating the strongest high-intent prospects.


• Adjust campaign tactics and media investment based on performance.


• Work closely with the U.S. Marketing Director during launch.


• Take increasing day-to-day ownership of channel strategy, campaign execution, and optimization as the business grows.


• Partner with web, content, and creative colleagues to bring campaigns to market.


• Help develop practical reporting that connects marketing activity to the homeowner journey from lead to consultation to sale.


• Identify productive channels and redirect attention and spend when performance changes.


• Build an optimization routine that provides visibility into lead sources, lead quality, appointment progression, and downstream sales outcomes.

What Success Looks Like in Year One

Success means helping launch an effective lead-generation operation across the initial Ohio markets while steadily improving campaign performance and growing qualified lead volume across multiple channels.

The long-term ambition is to scale from hundreds to thousands of leads per month as the business grows.

Performance will not be measured by lead volume alone. Success will also be evaluated through:

• Booked appointments
• Responsible use of media investment

Year One Critical Outcomes

• Launch and refine customer acquisition activity across Cleveland, Columbus, and Cincinnati, with the ability to support expansion into additional markets.
• Generate a growing flow of leads with a credible opportunity to become qualified consultations and customers.
• Manage media investment thoughtfully and identify the channels producing the strongest results.
• Adjust channel strategy and spending when performance shifts.
• Establish useful reporting and optimization routines that connect marketing activity with prospect quality, appointment progression, and sales outcomes.

Why This Role Is Challenging

You’ll be building while the business is still developing its operating processes and reporting infrastructure.

Channel effectiveness may vary by:

• Market
• Campaign
• Season

Advertising investment is expected to become substantial, and the team needs someone who can identify performance changes and respond quickly.

You’ll also need to connect digital campaign performance to a longer homeowner buying journey, working closely with colleagues responsible for lead qualification, appointment scheduling, sales consultations, and customer experience.

Who We’re Looking For

This is anindividual contributor role with meaningful room to grow.

The right person is comfortable:

• Owning execution
• Bringing recommendations forward


• Testing new ideas


• Learning from underperforming campaigns


• Adjusting strategy when needed


• Communicating clearly with business and marketing partners

You do not need to arrive with people-management experience.

A developing specialist who is ready for broader responsibility - or an experienced professional who wants to return to hands-on campaign work - can thrive in this role.

Experience Requirements

We’re looking for someone with:

• Demonstrated experience directly creating, managing, and improving paid lead-generation campaigns.


• A track record of generating both lead volume and lead quality through at least one or two lead-acquisition channels.


• The ability to clearly explain:


• Advertising budgets personally managed


• Actions personally taken


• Results achieved


• How and when you decided to scale activity


• An understanding of how marketing leads progress throughqualification, appointments, and eventual conversion, particularly for higher-consideration purchases.

Helpful, But Not Required

Experience in home services or a comparable consumer lead-generation business is helpful.

Additional advantages include exposure to:

• Google Local Services Ads
• Broader multi-channel lead acquisition strategies

These are advantages, not prerequisites.

Why You’ll Be Excited About This Role

You’ll have the opportunity to help create a lead-generation capability from its earliest stage while working directly with marketing and business leaders.

You’ll also have support from a broader marketing organization with web, creative, and content expertise, so you won’t be expected to deliver every component of the marketing program on your own.

As the business grows, you’ll have the opportunity to:

• Expand your ownership


• Test and improve a multi-channel acquisition approach


• Influence how media investment is allocated


• Build scalable lead-generation practices


• See a direct connection between your work and the growth of a new customer-facing business

Why This Role Matters

Lead generation is central to the growth of American Dream Bath Remodel.

The quality and consistency of customer inquiries directly influence whether homeowners:

• Book consultations


• Select a remodeling solution


• Move forward with installation

Your work will help establish a sustainable way to attract customers and support the company’s expansion into additional markets.

Work Arrangement

Nationwide consideration.

Remote work is possible, with Ohio and Eastern/Central time zones preferred.

Hybrid arrangements may also be considered where proximity to an American Bath Group office makes sense.

Travel may occasionally be required for company meetings and vendor visits.

Target Start Date: By December 1, 2026

Interested?

If you enjoy building paid media programs, improving lead quality, making thoughtful decisions around media investment, and seeing a direct connection between your campaigns and business growth, we’d love to hear from you.