Paid Media Specialist/Digital Advertising Specialist

Ridgeline Insights; Boise (ID); On-site; USD 50,000 - 70,000; Full time

Job summary

Ridgeline Insights in Boise, Idaho is looking for a full-time Paid Media Specialist to oversee and optimize advertising campaigns on Amazon. This role involves collaborating with various teams to enhance brand strategies and achieving sales goals. The ideal candidate will have over 2 years of digital advertising experience and will manage a significant portfolio of brands while ensuring clear communication with clients.

Strong analytical skills and a Bachelor’s degree in Marketing or Advertising are required. The company recognizes its outstanding culture, having been named one of the Top 50 Best Places to Work.

Qualifications

• 2+ years of hands-on paid digital advertising experience.
• Experience with search engine marketing and optimization.
• Familiarity with Amazon Seller Central is a plus.

Responsibilities

• Manage and optimize Amazon PPC campaigns across portfolio.
• Conduct market and competitive research for advertising strategies.
• Create and deliver performance reports for internal and external stakeholders.

Skills

Paid advertising campaign management

Client-facing communication skills

Copywriting skills

Data analysis and Excel

Cross-functional teamwork

Education

Bachelor's degree in Marketing or Advertising

Tools

Amazon Ads

Google Ads

Meta Ads

Helium 10

Skai

Job description

Ridgeline Insights is a brand-focused Amazon Agency. We're committed to creating customized Amazon strategies for our brand partners that align with their omnichannel goals. Our team is highly focused on serving our customers, properly representing their brand identity on the platform, and then leveraging Amazon tools to drive sustainable long-term success on the platform.

We have made the Inc. 5000 list of America's fastest-growing private companies four years in a row, and because of our outstanding culture, we have also been featured by Outside Magazine as one of the country's Top 50 Best Places to Work (in fact, this year we are #2).

We are looking for a full-time Paid Media Specialist to join our Boise-based team. This individual will work hand in hand with our amazing Design, Marketing, Buying, and Supply Chain teams to drive our clients' brand strategy, consumer experience, and achievement of sales goals.

Responsibilities

• Partner with internal Account Managers and directly with client brand teams to conduct market and competitive research, develop advertising strategies, and build full-scale Amazon PPC campaigns from the ground up — managing a portfolio of brands with advertising budgets collectively in the millions.
• Own the day-to-day management and optimization of Amazon advertising campaigns across your brand portfolio — continuously testing, adjusting, and scaling to hit KPI targets and drive profitable growth; you are the driver, not a supporter.
• Build and deliver regular performance reports for both internal teams and external clients, translating campaign data into clear insights, strategic recommendations, and growth opportunities — acting as a trusted advertising advisor to the brands you manage.
• Create monthly, quarterly, and annual advertising spending projections based on sales forecasts.
• Conduct regular keyword, competitor, and market research using various tools to implement data-backed changes to advertising campaigns.
• Leverage internal advertising software to create automations and reports for selected brands.

AMAZON SEO AND COPY OPTIMIZATION

• Use AI and internal software to create optimized product titles, bullet points, and descriptions for products while following brand and Amazon guidelines.
• Implement back-end keywords to improve search rank and visibility.
• Track and report on SEO A/B tests to measure impacts on conversion rate, sales, and search ranking.
• Partner with the Ridgeline Insights Catalog team to upload and update all copy for a brand catalog.

RIDGELINE INSIGHTS OUTBOUND MARKETING

• Collaborate with the Ridgeline Insights marketing team to create monthly content and marketing campaigns to drive new agency leads.
• Implement digital marketing campaigns across Google, LinkedIn, YouTube, and more.
• Optimize digital content, website, landing pages, email campaigns, and more.

Knowledge and Skills

• Demonstrated ability to build, structure, and manage paid advertising campaigns end-to-end — including campaign architecture, audience/keyword strategy, bid management, and performance optimization across one or more paid platforms (Amazon Ads, Google Ads, Meta, or equivalent).
• Strong client-facing communication skills with the ability to present data, translate performance metrics into business insights, and make confident strategic recommendations; comfortable auditing existing campaigns and identifying opportunities with supporting data.
• Familiarity with digital marketing platforms and websites (Wix, Google Analytics, Meta, etc.).
• Highly effective copywriting skills, along with strong oral communication skills.
• Proven ability to operate within cross-functional teams without formal authority and willingness to assist in areas outside your role.
• Comfortable working with and analyzing large sets of data and Amazon metrics, with a strong working knowledge of Microsoft Excel.
• Strong analytical and critical thinking skills; monitors own work and can develop new skills and methods for improvement.

Requirements and Preferences

• 2+ years of hands-on paid digital advertising experience with direct responsibility for building, managing, and optimizing campaigns and advertising budgets — Amazon Ads, Google Ads, Meta Ads, or equivalent platforms all count; we care about real campaign ownership, not marketing generalist exposure.
• Experience in search engine marketing and optimization.
• Amazon Seller Central experience is a plus.
• Bachelor's degree – preferably in Marketing or Advertising.
• Experience with common forms of PPC digital marketing.
• Experience with Amazon Advertising, Helium 10, and Skai is a plus.