Paid Media Specialist (Contractor)

Aspire; United States; On-site; USD 41,000 - 62,000; Part time

Job summary

Aspire is seeking a Paid Media Specialist on a contract basis (up to 40 hours/week) to execute and optimize paid influencer campaigns across Meta, TikTok and YouTube. You will collaborate with internal teams to structure campaigns, manage day-to-day optimizations, and ensure timely delivery of influencer assets.

The ideal candidate is technically proficient with social ads platforms, comfortable juggling multiple campaigns, and able to turn performance data into actionable insights for clients.

Qualifications

• Experience running paid influencer campaigns across Meta, TikTok and YouTube.
• Strong analytical skills and ability to translate data into insights for clients.
• Agency background in paid media is a strong plus.

Responsibilities

• Launch and manage paid influencer campaigns end-to-end in Meta, TikTok, and YouTube Ads Managers.
• Monitor and optimize performance by refining audience targeting, budget allocation, and campaign structure.
• Own the whitelisting/allowlisting process with creators and track authorization status.
• Analyze performance data and present actionable insights to clients.
• Build client-facing proposals detailing budgets and flight schedules.
• Coordinate with Strategy and Client Services to align paid efforts with organic content calendars.

Skills

Paid media

Social ads

Campaign management

Analytics

Tools

Meta Ads Manager

TikTok Ads Manager

YouTube Ads Manager

Spark Ads

Job description

About Aspire Aspire is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire ’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world.

The Role We’re seeking a Paid Media Specialist to join our team on a contract basis (up to 40 hours/week). This is a great opportunity to play a hands-on role in supporting a high-impact service organization, with the potential to transition into a full-time position as business need grows. This role focuses on the tactical execution of paid media campaigns and whitelisting/allowlisting. You will work closely with internal teams to implement campaign structures, manage day-to-day optimizations, and ensure the successful delivery of paid influencer assets across a growing pipeline of accounts. The ideal candidate is highly technical in social media ads platforms (Meta, TikTok, Youtube), comfortable managing multiple campaigns at once across industries, and proficient at turning creator content into actionable ads. This person should be able to execute precise campaign setups, monitor performance metrics diligently, and support the broader team in scaling influencer content across paid channels.

What You’ll Be Doing:

• Launch and manage paid influencer campaigns end-to-end in Meta, TikTok, and YouTube Ads Managers, including campaign structure, targeting, and creative deployment.
• Monitor and optimize performance by refining audience targeting, budget allocation, and campaign structure based on instustry best practices.
• Track budget pacing against flight schedules to ensure full delivery.
• Own the whitelisting/allowlisting process: request Partnership Ad and TikTok Spark Ad codes from creators, track authorization status, and resolve rejected or expired permissions to ensure timely launch.
• Recommend creative formats, hooks, and placements (e.g., Reels, Stories, Partnership Ads, Spark Ads) based on platform best practices and campaign goals.
• Analyze performance data (with focus on lower funnel KPIs such as Revenue, ROAS, and Purchases) and turn it into clear, actionable insights for clients.
• Build client-facing proposals and materials that explain our paid media campaign strategy, including budgets, targeting, and flight schedules.
• Partner with Strategy, Client Services, and account teams to implement campaign requirements, configure tracking, and align paid efforts with organic content calendars.
• Run Paid Partnership Ads programs from start to finish. That includes sourcing, negotiating with, and contracting creators, and owning client communication on content recommendations and briefs.

What We’re Looking For:

• Strong execution capabilities in paid social, with the ability to implement and manage ad campaigns that drive measurable performance.
• Strong communication skills across client facing teams, internal teams, and creators.
• Hands-on experience with Meta, TikTok, and YouTube Ads Managers (specifically whitelisting and conversion-focused campaigns).
• Agency background in paid media (influencer or creator marketing agency experience is a strong plus).
• Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients.
• Self-directed and proactive, with the ability to context-switch across multiple accounts.
• Familiarity with social commerce (such as TikTok Shop) is a bonus
• Familiarity with pixel & CAPI set up and integration is a bonus

The hourly rate for this position is $30-45.

Our compensation philosophy: we use a market-based approach to compensation. This means we use a series of compensation tools to help us understand how companies value this role in the U.S. market based on function, level, geographic location, and positions benchmarked against similar-stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location and candidate experience and expertise, and may vary from the amounts listed above. We have competitive pay bands for all other countries based on market standards.

Equal Opportunity Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. We welcome applicants from all walks of life.