Paid Media Specialist

Builder Lead Converter; United States; On-site; USD 15,624 - 18,972; Full time

Benefits offered by this job

Career growth opportunities

100% work-from-home flexibility

Stable schedule

Job summary

Builder Lead Converter is looking for a Paid Media Specialist to enhance their clients' social performance using data-driven marketing strategies. This remote position offers competitive pay between $1,400 and $1,700/month. Responsibilities include launching campaigns on platforms such as Facebook, Instagram, and TikTok, managing budgets, and tracking performance metrics. The ideal candidate should possess in-depth knowledge of Meta Ads Manager and have strong analytical skills. Join a collaborative culture focused on career growth and innovation.

Qualifications

• Proven experience as a Paid Media Specialist, Social Media Buyer, or Performance Marketer.
• Deep knowledge of Meta Ads Manager, Google Ads Manager, and Tik Tok Ads.
• Hands-on experience with Google Tag Manager (GTM) and conversion tracking setup.

Responsibilities

• Launch and optimize paid social campaigns on various platforms focused on lead generation.
• Manage media budgets effectively to ensure efficient ad spending.
• Track and analyze campaign performance, delivering actionable insights.

Skills

Meta Ads Manager

Google Ads Manager

Tik Tok Ads

Google Tag Manager (GTM)

GA4

Analytical mindset

Communication skills

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Looker Studio

Meta Business Suite

Job description

Builder Lead Converter

Paid Media Specialist (Remote | Full-Time)

Location: Remote (Work from Home)

Schedule: Monday - Friday, 8 AM - 5 PM CDT

Compensation: $1,400 - $1,700 USD/month

About Builder Lead Converter

Builder Lead Converter helps residential builders and remodelers turn more leads into customers through powerful data-driven marketing strategies. We're a results-focused digital marketing agency that specializes in paid media, social campaigns, and conversion optimization for the home improvement industry.

We're growing fast -- and we're looking for a Paid Media Specialist to join our team and take our clients' paid campaigns and social performance to the next level.

What You'll Do

• Launch and optimize paid social campaigns on Facebook, Instagram, TikTok, and YouTube focused on lead generation and maximizing ROI.
• Manage media budgets effectively across platforms to ensure efficient ad spend and strong ROAS.
• Track and analyze campaign performance, reporting on key metrics and delivering actionable insights weekly and monthly.
• Implement and manage conversion tracking using Google Tag Manager (GTM) to ensure accurate performance data.
• Build and maintain analytics dashboards and automated reports using Google Analytics (GA4) and Looker Studio.
• Stay up to date with paid media trends, platform changes, and emerging advertising opportunities.
• Maintain consistent brand messaging and optimize performance across all paid channels.

What We're Looking For

Proven experience as a Paid Media Specialist, Social Media Buyer, or Performance Marketer

Deep knowledge of Meta Ads Manager, Google Ads Manager, and Tik Tok Ads.

Hands-on experience with Google Tag Manager (GTM) and conversion tracking setup.

Skilled with analytics tools: GA4, Meta Business Suite, Looker Studio, and platform-native reporting.

Strong analytical mindset -- you understand metrics, trends, and how to turn data into action.

Excellent organization and communication skills.

Ability to work independently in a fast-paced, remote environment.

Bachelor's degree in Marketing, Communications, or Business preferred.

What We Offer

Competitive pay: $1,400 - $1,700/month (USD)

Remote work: 100% work-from-home flexibility

Stable schedule: Monday - Friday, 8 AM - 5 PM CDT

Career growth: Ongoing professional development and advancement opportunities

Collaborative culture: Join a supportive team that values initiative, innovation, and integrity

Join Our Team

If you're passionate about paid media, social strategy, and measurable performance -- this is your chance to make an impact.

Apply today and help Builder Lead Converter shape the future of digital marketing in the homebuilding industry!