Paid Media Specialist

iLawyer Marketing; Northern (KY); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Performance bonuses

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) matching

Parental leave

Tuition reimbursement

Monthly data stipend

Paid time off

Paid holidays

Birthday holiday

EAP

Career advancement

Anniversary rewards

Job summary

iLawyer Marketing is seeking a Paid Media Specialist to strategize, implement, optimize, and monitor paid media campaigns for legal clients to drive traffic, leads and conversions.

The role requires a data-driven mindset, strong analytical skills, and the ability to thrive in a fast-paced environment with opportunities for growth and remote work support.

Qualifications

• 1–2 years of paid media experience in an agency environment.
• Experience in the legal marketing field preferred.
• Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships.
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising.
• Ability to translate campaign metrics into clear, actionable recommendations for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.).
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting.
• Understanding of lead generation funnels and conversion optimization.
• Growth mindset; open to feedback and learning.
• Excellent attention to detail and strong written/verbal communication.
• Strong organizational and time management skills.

Responsibilities

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other networks.
• Monitor the pacing of paid media campaigns to ensure proper delivery.
• Report performance metrics to stakeholders with strategy recommendations to improve performance.
• Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors.
• Provide support to internal stakeholders as it relates to paid media requests.
• Conduct keyword research and ad copy development to support campaign objectives.
• Collaborate with team members to brainstorm and implement innovative campaign strategies.
• Stay up-to-date with industry trends and best practices in paid media.
• Support the Paid Media Director in day-to-day campaign management tasks.
• Assist with ad hoc projects and additional duties as assigned.

Skills

Paid media

Legal marketing

Client-facing

Google Ads

Bing Ads

Social media advertising

Data-driven analysis

Budget management

Lead gen

Growth mindset

Attention to detail

Communication skills

Paid media trends

Time management

Team player

Tools

Google Tag Manager

Google Analytics 4

Job description

About iLawyer Marketing:

iLawyer Marketing, an EverService company, is the premier digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO and AEO, paid search campaigns, and websites focused on maximizing conversion rates.

Summary of Position:

We are seeking a talented and experienced Paid Media Specialist to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms, You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment.

Position Responsibilities:

• Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks aligned with their established paid media goals


• Monitor the pacing of paid media campaigns to ensure no under or over delivery


• Report performance metrics to stakeholders, including strategy recommendations to improve performance


• Conduct competitive client research to position iLawyerMarketing clients ahead of their competitors


• Provide support to internal stakeholders as it relates to relevant paid media requests


• Conduct keyword research and ad copy development to support campaign objectives


• Collaborate with team members to brainstorm and implement innovative campaign strategies


• Stay up-to-date with industry trends and best practices in paid media


• Support the Paid Media Director in day-to-day campaign management tasks


• Assist with ad hoc projects and additional job duties as assigned by management

Position Requirements:

• 1 - 2 years of paid media experience in an agency environment


• Experience in the legal marketing field preferred


• Client-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationships


• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising


• Ability to translate campaign metrics into clear, actionable recommendations for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.)


• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting


• Understanding of lead generation funnels and conversion optimization


• Coachability: Demonstrates a growth mindset by actively seeking, embracing, and applying feedback to continuously improve performance and adapt to evolving processes and priorities


• Excellent attention to detail, with the ability to maintain accuracy across campaign setup, optimization, reporting, and quality assurance


• Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and communicate clearly with clients


• Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats


• Exceptional organizational and time management skills, with the ability to manage multiple projects, competing priorities, and deadlines simultaneously


• Team player with a positive attitude and willingness to learn and grow

$50,000 - $60,000 a year

Compensation:

This target compensation range is subject to multiple factors, including role, level, experience, and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get your excited about your future with us.

Benefits:

We've Got You Covered! iLawyer Marketing is proud to offer a variety of benefits to support employees and their families, including:

• Performance-based bonuses to reward excellence


• Medical, Dental, Vision, and Life Insurance


• 401(k) matchingto help you plan for your future


• 6 weeks of paid parental leavefor new parents


• $2000 annual tuition reimbursementfor continued education


• Monthly data stipendto support your remote work environment


• Paid Vacation and sick time offfor work-life balance


• 11 paid holidaysto enjoy throughout the year


• Paid Days for You to rest and recharge


• Paid birthday holidayto celebrate your special day


• Comprehensive Employee Assistance Programfor personal support


• Leadership and career advancementopportunities


• Anniversary rewardsto celebrate milestones

About EverService Holdings, LLC:

EverService is a global holdings company specializing in B2B professional services for companies of all sizes, helping them to grow and scale. After years of operating across both marketing and engagement verticals, EverService has streamlined its portfolio and now concentrates exclusively on driving growth within its marketing ecosystem. Through its vertically integrated brands, EverService delivers performance-driven digital marketing solutions across the legal, home services, and professional services industries. Our agencies specialize in SEO, paid media, website design and development, conversion optimization, creative services, and analytics, leveraging advanced technology and AI to deliver measurable business impact. Backed by deep industry expertise and a commitment to scalable, data-driven execution, EverService is the trusted growth engine for the sectors we serve, helping businesses strengthen their online visibility, generate high-intent demand, and drive measurable, sustainable growth through digital marketing.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skillsrequired ofpersonnel.All personnel maybe requiredto perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.