Paid Media Specialist

OptiRoi Media; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Flexible PTO

Summer Fridays

Hybrid work model

Expanded parental leave

Continuous learning opportunities

Professional Development Support

Exclusive access to sports and Broadway tickets

Charitable giving support

Job summary

An exciting opportunity awaits you as a Paid Media Specialist at a dynamic agency where your passion for digital media can truly shine. In this role, you will collaborate with clients and internal teams to craft and execute innovative media strategies that drive results. You'll manage diverse campaigns across various platforms, analyze performance data to optimize efforts, and work closely with creative teams to produce compelling content. This innovative firm offers a hybrid work model, competitive salary, and extensive professional development opportunities, making it an ideal place for those looking to grow their careers while enjoying a balanced work-life environment.

Qualifications

• 1-2 years of experience in digital media planning and buying with measurable results.
• Experience in an agency setting is preferred.

Responsibilities

• Manage client campaigns across various media channels, including Paid Search and Social.
• Analyze data and optimize campaigns based on performance metrics.

Skills

Digital Media Planning

Campaign Management

Analytical Skills

Creative Concept Ideation

Client Presentation Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

AdWords

Facebook Ads Manager

Job description

5W is seeking an individual with a passion for Paid Media. As a Paid Media Specialist, your role will be to help execute on a variety of projects. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.

Here's what you’ll be doing:

• Work directly with clients and internal team to determine the goals of digital plans and campaigns within
• Manage and plan client campaigns across all Media, including but not limited to Paid Search, Display (DSPs, Ad Networks, Programmatic), Social and new emerging media technologies
• Construct reports to determine success based on specific metrics and KPIs; optimize and pivot when appropriate
• Analyze client business data to determine impact of media efforts
• Ideate creative concepts and work closely with our creative team to produce content that converts

Here’s what you have:

• Minimum of 1-2 years planning and buying digital media with tangible results
• Working or worked at an agency or in agency setting
• Experience working with Google Analytics, AdWords, Facebook Ads Manager and other relevant platforms
• Ability to create and present media strategies and plans to clients
• Driven, detail oriented, flexible, and team-oriented work ethic
• Attentive ability to manage multiple projects

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

NYC Salary Range: $65,000 - $75,000 USD

Note: This role is based in our New York, N.Y. office on a hybrid basis.