Account Executive, Paid Media

5WPR; Miami (FL); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Flexible PTO

Hybrid work model

Parental leave

Learning & development

Exclusive experiences

Job summary

5WPR in Miami or Tampa is seeking a Digital Media Planner to design and manage multi-channel campaigns, spanning paid search, social, display, and programmatic channels. You will optimize budgets, track performance, and report results to clients.

Collaborate with the creative and analytics teams to turn data into actionable insights, while delivering compelling client presentations in a fast-paced agency environment.

Qualifications

• Proven ability to plan and buy multi-channel digital media campaigns.
• Experience in agency settings handling multiple clients.
• Strong numerical and analytical skills with data-driven decision making.
• Excellent written and verbal communication and client presentation skills.
• Attention to detail and the ability to manage several projects simultaneously.

Responsibilities

• Plan, launch, and manage campaigns across Paid Search, Paid Social, Display, and Programmatic.
• Manage budgets and pacing across several accounts.
• Check performance daily and adjust bids, targeting, and budgets.
• Build ROAS, CPA, CTR, and other KPI reports for clients.
• Present media plans and results to clients.
• Collaborate with creative and analytics teams to optimize assets.
• Stay updated on platform changes and industry trends.

Skills

Media planning

Digital media buying

Agency experience

Data interpretation

Communication skills

Organizational skills

Team collaboration

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Looker Studio

LinkedIn Ads

TikTok Ads

Programmatic platforms

Job description

What You'll Do

• Work with clients and our internal team to set campaign goals, audiences, budgets, and KPIs, then build media plans around them.
• Plan, launch, and manage campaigns across Paid Search (Google Ads, Microsoft Advertising), Paid Social (Meta, LinkedIn, TikTok, X, Pinterest, Snapchat), Display and Programmatic (DSPs like The Trade Desk or DV360, ad networks), and newer channels like CTV, streaming audio, and retail media.
• Manage budgets and pacing across several accounts.
• Check performance daily and adjust bids, targeting, creative, and budgets as needed. Set up A/B tests to keep improving results.
• Build reports that track ROAS, CPA, CTR, conversion rate, and other KPIs, and explain to clients what the results mean and what we should do next.
• Look at client business data alongside media data to see how paid campaigns are affecting sales, leads, and growth.
• Set up and troubleshoot conversion tracking, pixels, and tags with our web and analytics teams.
• Work with the creative team on ad ideas, copy, and assets, and use performance data to shape future creative.
• Present media plans and results to clients.
• Keep up with platform updates, privacy changes, and industry trends, and share new ideas with the team.

What You Have

• 1-2 years of experience planning and buying digital media, with results you can show.
• Current or past agency experience working on multiple clients.
• Working knowledge of Google Ads, Meta Ads Manager, and Google Analytics 4. Experience with Google Tag Manager, programmatic platforms, or LinkedIn and TikTok Ads is a plus.
• Comfort with numbers and spreadsheets (Excel or Google Sheets). Looker Studio experience is a bonus.
• Experience putting together media strategies and presenting them to clients.
• Strong writing and communication skills.
• Good organization and attention to detail, with the ability to handle several projects and deadlines at once.
• A flexible, team-oriented approach to work.

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

#LI-Hybrid

Note: This is a hybrid role based in our Miami or Tampa office, with 2-3 days per week in office.

As set forth in 5WPR’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.