Paid Media Optimizer & Campaign Builder (Remote)

Viv Web Solutions LLC.; Concord, Northern (MA, KY); Hybrid; USD 28,000 - 41,000; Part time

Job summary

Viv Higher Education is seeking a MediasOptimizer/Builder to support our media and account teams by executing campaigns and driving performance across Google, Meta, LinkedIn and other digital channels.

The ideal candidate will excel at campaign setup, ongoing optimization, and performance monitoring, with attention to detail and knowledge of platform best practices. This role is remote and contract-based with opportunities for recurring work based on results.

Qualifications

• 3+ years of experience building and managing paid campaigns across multiple platforms.
• Proven track record of improving campaign performance through hands-on optimization.
• Familiarity with KPIs, conversion tracking, and troubleshooting best practices.
• Experience in higher education campaigns is a plus, but not required.
• Freelance, contract-based role with variable engagement based on project needs.

Responsibilities

• Campaign Setup & Launch: Build and launch paid campaigns across Google, Meta, LinkedIn, and other digital channels, following direction from other team members, based on provided media plans.
• Ad Implementation: Upload and configure ad copy, creative assets, targeting, budgets, and bidding strategies within platform specifications.
• Ongoing Optimization: Regularly review campaign performance and adjust campaigns based on guidance and direction from leadership.
• Performance Monitoring: Track key metrics, report issues, and flag opportunities for improvement to internal teams.
• Troubleshooting & QA: Identify and resolve tracking or delivery issues and maintain clean campaign structures.
• Documentation & Reporting: Provide concise notes on changes made, results observed, and next steps after optimization rounds.

Skills

Campaign setup

Optimization

Performance tracking

Troubleshooting

Job description

Viv Higher Education is seeking a MediasOptimizer/Builder to support our media and account teams by executing campaigns and driving performance across Google, Meta, LinkedIn and other digital channels.

The ideal candidate will excel at campaign setup, ongoing optimization, and performance monitoring, with attention to detail and knowledge of platform best practices. This role is remote and contract-based with opportunities for recurring work based on results.