Paid Media & Marketing Analyst: Campaign Optimizer

Kreate; Sarasota (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

Kreate in Sarasota, FL is seeking a hands-on Paid Media & Marketing Analyst to manage advertising campaigns across Meta, Google, and TikTok, and to turn data into actionable recommendations.

You will monitor spend, test audiences, analyze traffic and conversions, and collaborate with design and data teams to improve reporting and ROI.

A 3-5 year track record in digital marketing and strong Excel/Power BI skills are preferred.

Qualifications

• 3-5 years of experience in digital marketing, paid media, advertising, or a related field.
• Hands-on experience planning, launching, and managing digital advertising campaigns across Google Ads, Meta, and TikTok.
• Strong experience analyzing campaign performance, advertising spend, traffic, conversions, and other marketing data.
• Strong Excel or Google Sheets skills and comfort working with campaign and performance data.
• Experience with Power BI, retail media, ecommerce marketing, or AI-assisted analysis is a plus.

Responsibilities

• Set up, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok, coordinating retail media campaigns where needed.
• Monitor campaign spending, targeting, and performance to ensure campaigns stay within approved budgets.
• Test different audiences, messaging, and creative assets in collaboration with the design team.
• Analyze advertising spend, traffic, conversions, and available sales data, including ecommerce and Home Depot-related marketing.
• Maintain clear dashboards and weekly reports that highlight what's working, what needs improvement, and where we should invest.
• Review campaign links, tracking, and product availability to ensure everything is ready before launches.
• Partner with the data team to improve reporting accuracy and connect advertising performance with broader business results.

Skills

Digital marketing

Campaign analysis

Data reporting

Excel

Power BI

Tools

Google Ads

Meta Ads

TikTok Ads

Power BI

Excel

Google Sheets

Job description

Kreate in Sarasota, FL is seeking a hands-on Paid Media & Marketing Analyst to manage advertising campaigns across Meta, Google, and TikTok, and to turn data into actionable recommendations.

You will monitor spend, test audiences, analyze traffic and conversions, and collaborate with design and data teams to improve reporting and ROI.

A 3-5 year track record in digital marketing and strong Excel/Power BI skills are preferred.