Paid Media & Marketing Analyst

Kreate; Sarasota (FL); On-site; USD 65,000 - 85,000; Full time

Job summary

Kreate in Sarasota, FL is seeking a hands-on Paid Media & Marketing Analyst to manage advertising campaigns across Meta, Google, and TikTok, and to turn data into actionable recommendations.

You will monitor spend, test audiences, analyze traffic and conversions, and collaborate with design and data teams to improve reporting and ROI.

A 3-5 year track record in digital marketing and strong Excel/Power BI skills are preferred.

Qualifications

• 3-5 years of experience in digital marketing, paid media, advertising, or a related field.
• Hands-on experience planning, launching, and managing digital advertising campaigns across Google Ads, Meta, and TikTok.
• Strong experience analyzing campaign performance, advertising spend, traffic, conversions, and other marketing data.
• Strong Excel or Google Sheets skills and comfort working with campaign and performance data.
• Experience with Power BI, retail media, ecommerce marketing, or AI-assisted analysis is a plus.

Responsibilities

• Set up, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok, coordinating retail media campaigns where needed.
• Monitor campaign spending, targeting, and performance to ensure campaigns stay within approved budgets.
• Test different audiences, messaging, and creative assets in collaboration with the design team.
• Analyze advertising spend, traffic, conversions, and available sales data, including ecommerce and Home Depot-related marketing.
• Maintain clear dashboards and weekly reports that highlight what's working, what needs improvement, and where we should invest.
• Review campaign links, tracking, and product availability to ensure everything is ready before launches.
• Partner with the data team to improve reporting accuracy and connect advertising performance with broader business results.

Skills

Digital marketing

Campaign analysis

Data reporting

Excel

Power BI

Tools

Google Ads

Meta Ads

TikTok Ads

Power BI

Excel

Google Sheets

Job description

Kreate is a family-owned plastic injection molding company headquartered in Findlay, Ohio, with operations across five states. We create consumer goods sold by major retailers- products that improve everyday experiences for the people who use them.

What makes Kreate different is how we think. We're on a mission to reimagine familiar product categories and turn "same old" into "new and improved." That mindset drives everything we do-from product development and manufacturing to how we invest in our people and run our operations.

Innovation at Kreate isn't limited to engineering or design teams. It shows up on the plant floor, in continuous improvement efforts, in how we adopt new technologies, and in how we support our teams. We're always evolving-our processes, our tools, and our capabilities-because we believe the best ideas can come from anywhere.

As a family-owned company, we take a long-term approach to growth. We value accountability, collaboration, and people who take pride in their work. Here, you'll have the opportunity to make an impact, learn new skills, and help shape how we build products and run our business.

If you're looking for a place where innovation is expected, initiative is encouraged, and your work truly matters, we'd love to Kreate the future together .

We're growing our internal marketing team to support multiple brands, ecommerce businesses, and retail products. We're looking for a hands-on Paid Media & Marketing Analyst who can manage advertising campaigns across major platforms, analyze performance data, and turn insights into practical recommendations. Success in this role means well-managed campaigns, trustworthy reporting, and clear recommendations that help us spend more effectively.

Key Responsibilities

• Set up, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok, coordinating retail media campaigns where needed.
• Monitor campaign spending, targeting, and performance to ensure campaigns stay within approved budgets.
• Test different audiences, messaging, and creative assets in collaboration with the design team.
• Analyze advertising spend, traffic, conversions, and available sales data, including ecommerce and Home Depot-related marketing.
• Maintain clear dashboards and weekly reports that highlight what's working, what needs improvement, and where we should invest.
• Review campaign links, tracking, and product availability to ensure everything is ready before launches.
• Partner with the data team to improve reporting accuracy and connect advertising performance with broader business results.

Qualifications

• 3-5 years of experience in digital marketing, paid media, advertising, or a related field.
• Previous experience working at a marketing or advertising firm is preferred.
• Hands-on experience planning, launching, and managing digital advertising campaigns, particularly across Google Ads, Meta, and TikTok.
• Strong experience analyzing campaign performance, advertising spend, traffic, conversions, and other marketing data.
• Strong Excel or Google Sheets skills and comfort working with campaign and performance data.
• Highly organized, curious, and analytical, with the ability to communicate findings and recommendations clearly.
• Ability to translate campaign data into actionable recommendations and business insights.
• Experience with Power BI, retail media, ecommerce marketing, or AI-assisted analysis is a plus.

Company Details:

• Location: Sarasota, FL
• This position will report to the VP of Marketing

Kreate is an equal opportunity employer. The Statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.