Digital Advertising Specialist

Simera; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Simera is seeking an experienced Digital Advertising Specialist / Digital Marketing Manager to manage and optimize paid campaigns on Meta and Google Ads. The role demands a hands-on professional who can operate with minimal supervision, communicate clearly in English, and participate in client calls with confidence.

Ideal candidates will have proven experience with large budgets, come from a paid media background, and stay current with platform updates and best practices.

Qualifications

• Proven experience managing paid ads on Meta Ads and Google Ads.
• Experience with agencies or multiple client accounts is a plus.
• Strong understanding of ROAS, CPA, CPC, CTR and attribution.
• Excellent English communication, both spoken and written.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads.
• Monitor performance, analyze metrics, and implement data-driven optimizations.
• Manage advertising budgets to align with objectives and targets.
• Develop and execute paid media strategies for client goals and growth.
• Track results, prepare reports, and convert data into insights and recommendations.
• Conduct audience research, A/B testing, and creative testing to improve performance.
• Participate in client calls, present results and recommendations in professional English.
• Take ownership of day-to-day campaign management with minimal direction.
• Maintain productivity and meet deadlines while working remotely.

Skills

Meta Ads

Google Ads

ROAS optimization

Budget management

A/B testing

Client communication

Independent execution

English proficiency

Tools

Google Analytics 4

Google Tag Manager

Job description

We are looking for an experienced Digital Advertising Specialist / Digital Marketing Manager to manage and optimize paid advertising campaigns across Meta and Google Ads.

We are looking for a hands-on professional who has successfully managed advertising campaigns for established companies, understands how to drive performance at scale, and can take ownership of campaigns with minimal supervision. The ideal candidate is already well-trained in paid media and can hit the ground running, requiring only onboarding and an introduction to our business and internal processes.

This role requires strong technical expertise, excellent English communication skills, and the confidence to participate in client calls and clearly communicate campaign performance, strategies, and recommendations.

We value accountability, reliability, and a strong work ethic. We want someone we can trust to manage their responsibilities independently, consistently deliver results, and make the most of their working hours without the need for micromanagement.

Key Responsibilities

• Campaign Management: Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Performance Optimization: Monitor campaign performance, analyze key metrics, and implement data-driven optimizations to improve conversions, return on ad spend (ROAS), and overall campaign efficiency.
• Budget Management: Manage advertising budgets effectively, ensuring spending aligns with business objectives and performance targets.
• Strategy Development: Develop and execute paid media strategies aligned with client goals, target audiences, and growth objectives.
• Reporting and Analytics: Track campaign results, prepare performance reports, and translate data into actionable insights and recommendations.
• Audience and Creative Testing: Conduct audience research, A/B testing, and creative testing to identify opportunities for improved campaign performance.
• Client Communication: Participate confidently in client calls, explain campaign performance, present recommendations, and communicate clearly in professional English.
• Independent Execution: Take ownership of day-to-day campaign management, proactively identify issues, and resolve problems without requiring constant direction.
• Accountability and Reliability: Maintain consistent productivity throughout scheduled working hours, communicate progress proactively, and meet agreed deadlines without the need for micromanagement.
• Continuous Improvement: Stay current with advertising platform updates, emerging trends, and best practices to ensure campaigns remain competitive and effective.

Requirements

• Proven professional experience managing paid advertising campaigns on both Meta Ads and Google Ads.
• Experience managing campaigns for established, mid-sized, or large companies with meaningful advertising budgets and performance expectations.
• Demonstrated ability to independently manage campaigns from strategy and setup through optimization and reporting.
• Strong understanding of paid media performance metrics, including ROAS, CPA, CPC, CTR, conversion rates, and campaign attribution.
• Experience analyzing campaign data and making informed decisions to improve performance.
• Advanced English proficiency, with excellent verbal and written communication skills.
• Confidence participating in client-facing calls and presenting campaign results and recommendations.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and priorities.
• High level of ownership, integrity, and accountability when working remotely.
• Ability to work independently, manage time effectively, and consistently fulfill full-time working-hour commitments.
• Minimal training requirements beyond company onboarding and familiarization with internal processes.

Preferred Qualifications

• Experience working with agencies or managing multiple client accounts simultaneously.
• Experience handling substantial advertising budgets and campaigns with complex performance goals.
• Familiarity with Google Analytics 4, Google Tag Manager, conversion tracking, and marketing attribution.
• Experience with landing page optimization, funnel performance, and conversion rate optimization.
• Ability to translate business objectives into measurable paid media strategies.

What Success Looks Like

• Campaigns are managed confidently and effectively from the start, with minimal hands-on training.
• Advertising performance is monitored consistently, with proactive optimizations and clear reporting.
• Clients receive professional communication, informed recommendations, and reliable follow-through.
• Campaign budgets are managed responsibly, with decisions grounded in performance data.
• The employee demonstrates consistent productivity, dependable attendance, and ownership of assigned responsibilities.
• Management can trust the employee to operate independently, deliver quality work, and raise concerns or challenges proactively.

Ideal Candidate Profile

The ideal candidate is an experienced paid advertising professional who combines strong technical expertise with business judgment, communication skills, and personal accountability. They have already managed campaigns for established businesses, are comfortable speaking with clients in English, and know how to make informed decisions without needing step-by-step direction.

This is not an entry-level or training-focused position. We are looking for someone who can take ownership of paid advertising operations, deliver value quickly, and become a trusted, independent member of the team.