Paid Media Manager

Confidential; San Antonio (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Confidential in Texas is seeking a motivated Paid Media Manager to drive growth across Google Ads, paid social, and programmatic campaigns for a network of veterinary hospitals.

You will collaborate with marketing, analytics, and agency partners to optimize lead generation, improve conversion rates, and report performance with GA4, CRM data, and dashboards. Strong analytical mindset and cross-functional collaboration are essential.

Qualifications

• 2–3 years managing paid media campaigns, preferably multi-location or healthcare
• Experience with Google Ads and GA4
• Ability to analyze data and derive actionable insights

Responsibilities

• Collaborate on paid media strategies across Google Ads and other channels.
• Analyze campaigns to improve lead generation and conversions.
• Support testing and optimization initiatives.
• Partner with Data & Analytics to produce performance reports.
• Communicate findings to stakeholders.

Skills

Google Ads

Analytical thinking

Data-driven decision making

Cross-functional collaboration

Communication skills

Campaign optimization

Tools

Google Analytics 4

CRM reporting

PowerBI

Looker Studio

Tag Manager

Job description

Our Company is seeking a motivated, analytical, and collaborative Paid Media Manager to support the continued growth of our digital marketing program. Reporting to the Director of Digital Marketing, this role will work closely with internal teams and external agency partners to help develop, optimize, and execute paid media initiatives that drive new client acquisition and business growth across our network of veterinary hospitals.

This role is ideal for someone with a strong foundation in Google Ads who is eager to expand their expertise across paid social, programmatic, and other digital advertising channels. The ideal candidate enjoys working with data, solving problems, and collaborating across teams to improve marketing performance.

Key Responsibilities

• Collaborate with the Director of Marketing to support paid media strategies across Google Ads and other digital advertising channels.
• Analyze campaign performance and identify opportunities to improve lead generation, conversion rates, and overall marketing efficiency.
• Support the planning and execution of campaign testing and optimization initiatives.
• Research new paid media opportunities and provide recommendations for future growth.
• Help evaluate campaign budgets and recommend adjustments based on performance and business priorities.

Data Analysis & Reporting

• Partner with the Data & Analytics team to analyze campaign performance and identify opportunities using Google Ads, Google Analytics 4, CRM reporting, offline conversion data, call tracking, and internal dashboards.
• Translate campaign and business insights into actionable recommendations that improve paid media performance.
• Monitor key performance indicators, including new client acquisition, lead quality, conversion rates, and cost efficiency.
• Assist with developing recurring performance reports and dashboards that measure campaign success.
• Communicate findings and recommendations to the Director of Marketing and internal stakeholders.
• Support the day-to-day relationship with The Company’s paid media agency.
• Participate in recurring planning meetings, campaign performance discussions, and strategic planning sessions.
• Review agency recommendations and collaborate with internal stakeholders to identify optimization opportunities.
• Collaborate with agency partners to support campaign testing, optimization, and reporting.
• Help ensure campaigns align with The Company's marketing objectives and business goals.

Paid Media Expertise

• Maintain a strong working knowledge of Google Ads and paid search best practices.
• Review campaign structure, keyword strategy, audience targeting, bidding approaches, and creative recommendations with agency partners.
• Identify opportunities to improve campaign performance and lead quality.
• Stay informed on industry trends and new features across Google Ads, paid social, programmatic, and digital advertising platforms.

Cross-Functional Collaboration

• Partner with Analytics, CRM, Creative, Operations, and Marketing teams to support paid media initiatives.
• Collaborate on testing opportunities and marketing initiatives that improve business performance.
• Prepare concise performance summaries and recommendations to support marketing decisions.
• Present campaign updates, insights, and recommendations to the Director of Marketing.
• Communicate effectively with internal stakeholders and external agency partners.

Qualifications

• 2-3 years of experience managing paid media campaigns, with experience in Google Ads. Lead generation for multi-site location experience preferred.
• Experience supporting lead generation campaigns for local, multi-location, healthcare, retail, or other service-based businesses is preferred.
• Familiarity with paid social and programmatic advertising.
• Strong analytical skills with the ability to interpret marketing data and identify opportunities for improvement.
• Experience using Google Ads and Google Analytics 4.
• Proficiency in Microsoft Excel, including PivotTables, lookup formulas, charts, and data analysis.
• Familiarity with Google Tag Manager, PowerBI, and/or Looker Studio is a plus.
• Experience collaborating with external agencies or cross-functional teams.
• Comfortable using AI tools, such as ChatGPT, Gemini, or Claude, to support research, reporting, campaign analysis, and day-to-day productivity.
• Strong written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and priorities.
• Curiosity, initiative, and a willingness to learn new platforms, tools, and digital marketing best practices.