Digital Advertising Associate (Paid)

MangoTalent; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

MangoTalent is seeking a results-driven Paid Media Specialist in the United States to join our US-based media agency. You will own planning, execution, and optimization of paid campaigns across Google Ads, Meta Ads Manager, and Microsoft Advertising for multiple client accounts.

Responsibilities include monitoring campaign performance, performing keyword and audience research, implementing tracking (UTMs, pixels, GA4), and building client dashboards in Looker Studio.

Qualifications

• 3+ years of hands-on experience building, managing, or optimizing paid digital campaigns.
• Real hands-on Google Ads experience with campaign structure, keywords, setup and metrics.
• Hands-on Meta Ads Manager experience; organic posts alone do not satisfy the requirement.
• Strong ability to read dashboards and optimize campaigns against goals.
• Excellent English communication, detail-oriented, and able to manage multiple clients.

Responsibilities

• Plan and manage paid digital campaigns across multiple client accounts.
• Build and update campaigns in Google Ads, Meta, and Microsoft Advertising.
• Monitor pacing, spend, and performance against established objectives.
• Perform keyword, audience, and competitor research.
• Create and maintain client reporting dashboards in Looker Studio.
• Set up UTMs, conversions, pixels, and tracking.
• Assist with GA4 implementation and troubleshooting.

Skills

Paid media

Google Ads

Meta Ads Manager

Microsoft Advertising

Looker Studio

GA4

UTM tracking

A/B testing

AI in marketing

Tools

Google Tag Manager

Looker Studio

The Trade Desk

Job description

Only CVs in English will be accepted

Role and Company Overview:

We are a US-based media agency helping businesses turn thoughtful media strategies into measurable results. Small, tight-knit team — high ownership, close collaboration with experienced strategists, and real room to grow.

Responsibilities:

• Partner with Digital Specialists and Strategists to execute and manage paid digital campaigns across multiple client accounts
• Build, update, and maintain campaigns in Google Ads, Meta Ads Manager, Microsoft Advertising, and other agency platforms
• Monitor campaign pacing, spend, delivery, and performance against established objectives
• Recognize unusual results or emerging risks and communicate findings to the appropriate strategist promptly
• Complete defined campaign optimizations with strategist guidance
• Conduct keyword, audience, competitor, and pre-campaign research
• Upload and quality-check campaign creative, budgets, targeting, naming conventions, URLs, bidding settings, and tracking parameters
• Build and maintain client reporting dashboards in Looker Studio
• Create, implement, and test UTM parameters, conversion events, pixels, tags, and related measurement elements
• Assist with Google Tag Manager and GA4 implementation, validation, and troubleshooting
• Use AI tools appropriately to improve research, reporting, campaign production, and internal workflows
• Maintain accurate records of campaign setup, approvals, technical configurations, and changes
• Communicate status, questions, mistakes, and emerging risks clearly and on time

Requirements:

• 3+ years of hands-on experience building, managing, or optimizing paid digital advertising campaigns
• Practical Google Ads experience including campaign structure, keyword research, setup, monitoring, and performance metrics — coursework or certifications alone do not satisfy this requirement
• Hands-on paid campaign experience in Meta Ads Manager — organic social management or boosted posts alone do not satisfy this requirement
• Working knowledge of campaign budgets, pacing, and core performance metrics (impressions, CTR, CPC, CVR, CPA, ROAS)
• Ability to read dashboards and assess whether campaigns are pacing ahead of or behind plan
• Strong attention to detail and commitment to accurate, on-time work
• Ability to recognize when data, tracking, or campaign performance looks off and persist in investigating the cause
• Ability to manage work across multiple clients and concurrent deadlines
• Clear written and verbal communication skills in English
• Collaborative working style within established strategies, processes, and review procedures

Nice-to-Have:

• Microsoft Advertising
• Google Tag Manager implementation or troubleshooting
• GA4 and marketing analytics
• Conversion tracking, pixels, events, and tag validation
• Looker Studio or another reporting and visualization platform
• Programmatic advertising or The Trade Desk
• APIs, workflow automation, or no-code integrations
• Practical AI workflows
• Agency experience supporting multiple clients

Software and Tools Used:

• Google Ads
• Meta Ads Manager
• Microsoft Advertising
• Google Analytics 4
• Looker Studio
• The Trade Desk
• UTM builders and conversion tracking tools
• Automation and no-code integration platforms
• AI-assisted research, reporting, and QA tools