Paid Media Manager

Variety Staffing; Marietta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

Variety Staffing is seeking a Paid Media Manager to lead planning, execution, and optimization of paid media campaigns. You will develop strategies, monitor performance, manage budgets, and work with creative teams to test and refine ad content.

The role requires strong analytical and communication skills, with a focus on delivering measurable ROI and staying ahead of digital advertising trends.

Qualifications

• Bachelor’s degree and demonstrated experience in managing paid media campaigns across multiple platforms.
• Strong analytical, communication, presentation, collaboration, attention to detail, and organizational skills.

Responsibilities

• Manage and optimize paid media campaigns across multiple platforms.
• Develop and execute paid media strategies aligned with marketing goals.
• Monitor performance and manage budgets for campaigns.
• Collaborate on ad content and conduct A/B testing.
• Report results and stay current with industry trends.

Skills

Paid media

Campaign management

Analytics

Communication

Presentation

Collaboration

Attention to detail

Organization

Education

Bachelor's degree

Job description

The Paid Media Manager focuses on managing and optimizing paid media campaigns on various digital platforms to enhance ROI and customer acquisition by aligning with marketing strategies. This involves developing and executing strategies, monitoring performance, managing budgets, collaborating on ad content, conducting A/B testing, reporting results, and staying current with industry trends.

Qualifications

• Bachelor's degree in a relevant field and demonstrated experience in managing paid media campaigns across multiple platforms.
• Strong analytical, communication, presentation, collaboration, attention to detail, and organizational skills are also important.