Paid Media Manager

Leap Event; Dallas (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision

PTO

Parental leave

401K Match

Event reimbursement

Learning & Development

Travel stipend

Job summary

Leap Event Technology is a remote-friendly company with offices in Montréal, Pittsburgh, Dallas, and Sydney. The Paid Media Manager will plan, execute, optimize, and report on paid media campaigns across multiple clients and channels, driving performance and ensuring alignment with client goals.

The role collaborates with the Paid Media Director, account teams, creative teams, and analytics partners to uphold high-quality execution, measurement, and client service.

Qualifications

• 3–5+ years of paid media or digital marketing experience.
• Experience managing Meta Ads Manager and Google Ads.
• Ability to manage multiple clients, campaigns, budgets, and deadlines.
• Strong analytical skills to interpret performance data and make informed recommendations.
• Experience building reports for internal and external stakeholders.

Responsibilities

• Develop and execute paid media strategies aligned with client goals, budgets, and KPIs.
• Manage paid media campaigns across Meta, Google, YouTube, Display, OTT/CTV, TikTok and emerging platforms.
• Own campaign performance, pacing, optimization, and budget allocation across accounts.
• Analyze campaign data to identify trends, opportunities, and performance improvements.
• Lead campaign reporting and performance recaps, translating results into actionable recommendations.
• Collaborate with creative teams to develop testing plans and creative strategies.
• Ensure campaign setup, tracking, audience development, UTMs, and QA standards are executed accurately.
• Serve as the primary day-to-day media lead for assigned clients and internal stakeholders.
• Contribute to media planning, forecasting, budget recommendations, and channel strategy.

Skills

Paid media

Meta Ads Manager

Google Ads

Analytics

Project management

Team collaboration

Tools

Google Analytics

Job description

WHO WE ARE:

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events.

We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands‑on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.

Role Overview

The Paid Media Manager is responsible for the planning, execution, optimization, and performance of paid media campaigns across multiple clients, brands, and channels. This role serves as the bridge between campaign execution and strategic leadership, owning day‑to‑day performance while helping guide media strategy, process improvements, and team development.

The Manager will work closely with the Paid Media Director, account teams, creative teams, and analytics partners to ensure campaigns are delivering against business goals while maintaining high standards for execution, reporting, and client service.

Key Responsibilities

• Develop and execute paid media strategies aligned with client goals, budgets, and KPIs
• Manage paid media campaigns across Meta, Google, YouTube, Display, OTT/CTV, TikTok and emerging platforms
• Own campaign performance, pacing, optimization, and budget allocation across assigned accounts
• Analyze campaign data to identify trends, opportunities, and performance improvements
• Lead campaign reporting and performance recaps, translating results into actionable recommendations
• Collaborate with creative teams to develop testing plans and creative strategies that improve performance
• Ensure campaign setup, tracking, audience development, UTMs, and QA standards are executed accurately
• Serve as the primary day‑to‑day media lead for assigned clients and internal stakeholders
• Contribute to media planning, forecasting, budget recommendations, and channel strategy
• Support the development and refinement of internal processes, documentation, and best practices

Required Qualifications

• 3–5+ years of experience in paid media, digital marketing, performance marketing, or media buying
• Strong hands‑on experience managing campaigns across Meta Ads Manager and Google Ads
• Experience managing multiple clients, campaigns, budgets, and deadlines simultaneously
• Demonstrated ability to develop optimization strategies and improve campaign performance
• Strong analytical skills with the ability to interpret performance data and make informed recommendations
• Experience building reports and communicating results to both internal and external stakeholders
• Strong organizational, communication, and project management skills
• Ability to work independently while collaborating effectively across teams

Preferred Qualifications

• Experience in sports, entertainment, ticketing, or live events
• Familiarity with Google Analytics, conversion tracking, pixels, and attribution methodologies
• Experience working in agency or fast‑paced client‑service environments
• Familiarity with CRM audiences, remarketing strategies, and audience development

What Success Looks Like

• Campaigns consistently achieve or exceed performance goals
• Budgets are managed efficiently and optimized proactively
• Reporting delivers clear insights and actionable recommendations
• Clients and internal teams have confidence in campaign strategy and performance
• Campaign launches, tracking, and QA processes remain accurate and scalable
• Opportunities for growth, testing, and performance improvements are regularly identified and implemented

BENEFITS:

We offer

• Medical, Dental, Vision, and Voluntary benefits
• Generous PTO
• Paid parental leave (following 12 months of continuous employment)
• 401K Match
• $200 event reimbursement
• Access to learning & development opportunities through our LMS platform and peer‑to‑peer LeapU program

OFFICE INFORMATION:

Leap Event Technology is a remote‑friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Pittsburgh (U.S.), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour!

If you don’t live near an office but happen to be visiting nearby, you can work from the office for as long as you need.

LEARN MORE:

https://leapevent.tech/