Paid Media Manager

Naterra International, Inc.; Coppell (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Naterra International, Inc. is seeking an experienced Digital Media Manager to lead cross-channel programs across social, display and e-commerce advertising.

This hands-on role combines strategic thinking with practical execution and requires strong collaboration with internal teams and external partners. You will manage budgets, KPIs, influencer initiatives, and content calendars across Meta, TikTok, Google and retailer sites, driving growth for product, sales and brand awareness.

Qualifications

• Accredited bachelor’s degree in business, marketing, or related field.
• 5+ years digital marketing experience including display, social, and SEM.
• Experience managing cross-channel marketing planning and execution.
• Experience collaborating with cross-functional internal and inter-agency teams.
• Proficient with digital marketing tools (web analytics, Google, Facebook, Criteo, Quotient, Shopify).

Responsibilities

• Develop and support comprehensive Digital Media strategies and campaigns.
• Align social media and influencer strategy with brand objectives.
• Manage Social Specialist and Content Creator for calendars across channels.
• Monitor campaigns and optimize for ROI.
• Collaborate with Marketing and Brand teams for cohesive execution.
• Maintain relationships with third-party vendors.
• Communicate results to stakeholders on a regular cadence.

Skills

Cross-channel marketing

Project management

Vendor partnerships

Analytical thinking

Communication skills

Education

Bachelor's degree in business/marketing

Tools

Web analytics

Google Ads

Facebook Ads

Criteo

Quotient

Shopify

Job description

About the role

We are looking for an experienced and results-driven Digital Media Manager to develop and oversee the execution across all of our strategies including social media, design, and cross-channel digital programs. This is a hands on day-to-day role with a mix of implementing and executing our comprehensive media strategies. The manager is responsible for planning, optimization, execution, and measurement of all cross-channel digital marketing programs to support product, sales and brand awareness initiatives. The Digital Media Manager is responsible for the execution of cross-channel digital marketing programs including paid social media, display, Google, and sponsored retailer ecommerce advertising.

• ** **** Digital Media: ** manage the marketing and advertising budget, set clear campaign objectives and KPIs, and monitor the performance of our digital marketing initiatives
• Content Management :Oversee the implementation of cross-channel content (social media and digital sites such as Meta, TikTok, and e-Commerce), support agency and account partners in implementation.
• Managing social media :Managing the brand’s social media team and building the influencer communities while ensuring brand consistency across platforms
• Analyzing performance :Monitoring and analyzing organic and paid key performance indicators (KPIs) like likes, link clicks, CPM, and other metrics
• Collaborating with influencers :Oversee influencer campaign project management and timelines, support Social Specialist with partnership negotiations and contract management.
• Communicating with stakeholders :Communicating with internal stakeholders and agency partners daily, recommending course of action for paid and organic efforts, and ensuring brand consistency across platforms
• Project Management : work with agency to ensure comprehensive strategies, key targets, key deliverables, and key executions are met for each campaign and always-on support.

What you’ll do

What you can bring to the team is strong organization and proven project management skills with the ability to think strategically but work tactically with a small team in a dynamic environment. The ability to successfully operate on a wide range of topics and projects simultaneously. You should be highly organized, have strong attention to detail, and outstanding time management skills. Great creativity, communication, and presentation skills are a must.

• Develop and support the implementation of comprehensive Digital Media strategies and campaigns that will drive Naterra growth and disrupt existing category leaders.
• Support the implementation of a comprehensive and agile social media and influencer strategy that aligns with company objectives and our brand identity.
• Manage Social Specialist and Content Creator to create dynamic social media and influencer calendar across all social channels that supports GTM key launches and stories.
• Ensure all influencer engagements, both paid and organic, meet Naterra and brand guidelines
• Monitor, evaluate, and report on the performance of campaigns to optimize results.
• Manage media investment budgets and allocate resources to ensure objectives are met.
• Identify best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals.
• Collaborate with Marketing to develop and implement successful initiatives. Maintain close and proactive communication with Brand team for cohesive execution of initiatives.
• Collaborate daily with Associate Director of Digital Marketing to ensure multi-touchpoint executions are prioritized effectively.
• Develop relationships with third-party vendors to ensure quality of services and consistently keeping Naterra at the forefront of Digital Marketing.
• Stay abreast of changes in technology and the digital landscape to ensure competitive advantage.
• Leverage category, competitive, and consumer insights to support a continual test and learn approach to elevate marketing campaigns.
• Effectively communicates results to a variety of stakeholders on a weekly, monthly, quarterly cadence.

Qualifications

• Accredited bachelor’s degree in business, marketing, advertising, or a related field required
• At least 5 years of digital marketing experience, including vendor partnership marketing, display, social media, and SEM. Agency experience is a plus.
• Experience managing cross-channel marketing planning and execution.
• Experience managing, collaborating, and communicating in cross-functional internal and inter-agency teams.
• Willing to roll up sleeves, do foundational work and test new approaches. Able to deftly prioritize.
• Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.).
• Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns.
• Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs.
• Reporting experience including pivot tables, campaign specific overviews, targeting overviews etc. (Tableau a plus!).
• Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities.
• Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions and predictions.
• Advanced knowledge of Microsoft Word, Excel and Power Point.