Paid Media Fellow

Avōq; Washington (District of Columbia); On-site; USD 35,000 - 43,000; Full time

Benefits offered by this job

Company-paid medical/dental/vision

Parental leave

401(k) contributions

Flexible hybrid work (4 days in office

Paid holidays

Winter break

Job summary

Avōq seeks a Paid Media Fellow to join the Paid Media team, evolving through hands-on planning, testing, and optimization across social and digital campaigns. You will work with Facebook/Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google ad platforms to drive client outcomes under guidance.

The role emphasizes learning, collaboration with in-house designers and videographers, and exposure to diverse industries.

Qualifications

• 0-1 years of relevant experience.
• Bachelor's degree in a related field.
• Digital marketing, social media advertising, and digital analytics background.
• Interest in digital political campaigning and brands on social media.
• Experience with advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Familiarity with Google Analytics, Tag Manager, Search Console, and other Google tools.
• Strong skills in Microsoft Excel and PowerPoint.

Responsibilities

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media.
• Create, manage, and optimize social and digital media campaigns across major platforms.
• Conduct keyword and demographic research to inform targeting strategies.
• Use analytics tools to create dashboards and reports on campaign results for internal staff and clients.
• Collaborate with designers, developers, and videographers to produce effective ads.
• Fellow program runs 8-12 months with possible extension and potential promotion.

Skills

Digital marketing

Social media advertising

Digital analytics

Excel

Education

Bachelor's degree

Tools

Facebook Business Manager

Twitter Ads

Google Tag Manager

Google Analytics

Simply Measured

Crimson Hexagon

Meltwater

Job description

Avoq is seeking a Paid Media Fellow to support the Paid Media team. The Fellow will develop skills in any or all of the constituent tasks: social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting.

This role can work out of either our Chicago, New York or Washington D.C. office.

Who You Are

• You have more than a passing interest in how brands use social media to communicate.
• You enjoy knowing what goes on behind the scenes of the best ad campaigns and has strong opinions about what wrong on some of the worst.
• You're eager to work on projects within a diverse set of industries including education, energy, public advocacy, tech, sports, healthcare, politics, non-profit sector, and start-up space.

What You'll Do

As a Paid Media Fellow on the team, you will:

• Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media
• Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms.
• Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns.
• Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results.
• Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action.
• The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability.

Requirements

YOUR EXPERIENCE

As a qualified candidate, you have experience in all areas below:

• 0-1 years of relevant experience
• Bachelor's degree
• Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics.
• Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning.
• Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc.
• Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite.
• Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another
• Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel

As an exceptional candidate, you possess many of the following attributes:

• Some experience with the Adobe Creative Suite, including Photoshop and Illustrator
• Preference will be given to applicants who have experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms

Benefits

Avōq prides itself on the kind of innovation that is only achieved through inclusive collaboration and equal opportunity. Maintaining a diverse staff of first-class talent (including those from BIPOC, LGBTQ communities, and others from historically underrepresented groups), and conferring a sense of value and belonging on each team member is central to our mission as expert communicators and advocates.

The salary for this non-exempt role is $39,000

We offer a uniquely rich benefits package to support our team's quality of life outside of work that includes:

• 100% Company-paid Medical, Dental and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements (4 days in office)
• 12 paid company holidays per year, up to 39 days individual paid time off
• Winter break: Offices close the last week of the year

Avōq also provides necessary assistance or modifications to the application process for prospective candidates. If you need support, please reach out to [e-mail] and include your full name and the accommodation needed to assist you with the application process. Decisions to grant reasonable accommodations are made on a case-by-case basis.