Paid Media & Email Marketing Manager

Eberly & Collard Public Relations; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Generous PTO

Health, dental, vision benefits

Retirement plan

Bonus program

Job summary

Eberly & Collard Public Relations in Atlanta seeks a Digital Marketing Manager to own demand-generation, paid media, and email marketing programs with a DTC/e-commerce focus, collaborating with PR and creative teams.

The role requires hands-on Google Ads management, paid social, email automation (HubSpot/Klaviyo), analytics reporting, and landing-page optimization while contributing to client strategy and cross-team initiatives.

Qualifications

• 2–4 years post-college digital marketing or related agency experience.
• Hands-on Google Ads management is required.
• BA/BS in Public Relations, Digital Marketing, Marketing, Communications, Advertising, or similar degree required.

Responsibilities

• Build, manage and optimize Google Ads (Search, Performance Max).
• Manage Meta advertising campaigns (prospecting and retargeting).
• Plan and monitor email marketing campaigns using HubSpot or Klaviyo/Mailchimp.
• Collaborate on SEO, content optimization and keyword research.
• Own measurement and reporting (GA4, UTMs, Looker Studio).
• Coordinate landing page optimization and funnel improvements.
• Support influencer initiatives with PR teams and client accounts.
• Draft high-quality deliverables: ad copy, emails, landing pages, blogs.

Skills

Paid Media

SEM

PPC

Email Marketing

HubSpot

Klaviyo

SEO

GA4

WordPress

Education

BA/BS in Marketing or related field

Tools

SEMrush

Looker Studio

Google Tag Manager

Klaviyo

Mailchimp

WordPress

Job description

Eberly & Collard Public Relations in Atlanta seeks a Digital Marketing Manager to own demand-generation, paid media, and email marketing programs with a DTC/e-commerce focus, collaborating with PR and creative teams.

The role requires hands-on Google Ads management, paid social, email automation (HubSpot/Klaviyo), analytics reporting, and landing-page optimization while contributing to client strategy and cross-team initiatives.