Growth-Focused Digital Marketer | Paid Media & Email

Danaher; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Central Market is seeking a skilled Digital Marketing Specialist to join our marketing team in Atlanta. You will execute campaigns across paid media, email, social, and influencer partnerships, while focusing on driving results and optimizing performance.

The ideal candidate has 3+ years in digital marketing with media buying and a strong analytical mindset to turn data into actionable insights. Collaboration with creative, e-commerce, and analytics teams is key to success.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of hands-on digital marketing experience with media buying and campaign execution.
• Proven track record of driving results and KPIs in digital campaigns.
• Strong analytical skills to interpret data and derive insights.

Responsibilities

• Execute digital marketing campaigns across multiple channels, including paid media, email, social media, and influencer partnerships.
• Collaborate with the Senior Digital Marketing Manager to align strategies with company goals.
• Manage media budgets and optimize campaigns for ROI and KPIs.
• Monitor campaign performance and provide regular reporting and insights.
• Stay updated on industry trends and best practices.
• Work with cross-functional teams to ensure seamless campaign execution.
• Utilize email marketing and CRM platforms to segment audiences and drive engagement.

Skills

Digital marketing

Media buying

Campaign optimization

Analytics

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce

Mailchimp

Job description

Central Market is seeking a skilled Digital Marketing Specialist to join our marketing team in Atlanta. You will execute campaigns across paid media, email, social, and influencer partnerships, while focusing on driving results and optimizing performance.

The ideal candidate has 3+ years in digital marketing with media buying and a strong analytical mindset to turn data into actionable insights. Collaboration with creative, e-commerce, and analytics teams is key to success.