Paid Media Coordinator: Campaigns, Analytics & Optimization

Spokane Tribe Resort & Casino

Airway Heights (WA)

On-site

USD 52,000 - 72,000

Full time

14 days+

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Job summary

Spokane Tribe Resort & Casino is seeking a Digital Marketing Coordinator (Paid Media) to lead paid digital campaigns on Meta, Google, TikTok, Reddit, and programmatic DSPs. This on-site role reports to the Digital Marketing Manager and coordinates with creative, content, and analytics teams to maximize ROI while complying with tribal gaming regulations.

You will optimize bids, budgets, and targeting, conduct A/B tests, manage SEO, CMS updates, and performance reporting.

Qualifications

Two years of experience in paid digital media management, media traffic coordination, or a similar role.
High school diploma or GED; college degree preferred in Marketing, Communications, or related field.

Responsibilities

Execute and manage paid media campaigns across Meta Ads Manager, Google Ads, TikTok Ads, Reddit Ads, and programmatic DSPs.
Monitor campaign performance, track KPIs, and optimize bids, budgets, and targeting strategies to maximize engagement, conversions, and ROI.
Conduct A/B testing and performance experiments to refine creative, messaging, and audience strategies.
Collaborate with the Digital Marketing Strategist and Digital Marketing Manager to align campaigns with broader marketing objectives.
SEO: conduct keyword research and implement SEO improvements.
Write and update website copy for events, promotions, and landing pages.
Use CMS templates to keep website information current and optimized.
Monitor and report on website metrics, including traffic and bounce rate.
Coordinate the scheduling and delivery of all media content across multiple platforms.
Liaise with creative, production, and marketing teams to ensure timely delivery of media assets.
Monitor project progress and resolve conflicts to meet deadlines.
Maintain records of media schedules, changes, and approvals.
Prepare and deliver regular performance reports with actionable insights.
Analyze campaign data using Google Analytics and Data Studio to inform strategy.
Provide status updates to senior management on campaign performance and timelines.
Ensure campaigns comply with broadcast, digital media, and tribal gaming advertising regulations.
Manage relationships with external media vendors and ad networks.
Troubleshoot platform issues and coordinate solutions with vendors.
Implement best practices to improve media trafficking workflows and processes.
Stay current with digital marketing trends and platform updates.
Work flexible hours including nights, weekends, and holidays as needed.